Our range of workshops and short courses
This course is ideal for marketing professionals whose responsibilities include PR writing and internal communications. Featuring a series of enjoyable and enlightening hands-on exercises, delegates discover how to produce compelling copy that helps promote and protect your reputation.
Every marketer needs to know how to implement campaigns using a range of digital marketing tools and techniques. This practical one-day course will equip you with the knowledge to plan and run effective digital communications campaigns using all the key digital channels.
Email marketing is an important part of any marketing strategy and has the very best ROI. We will cover list building and segmentation, the different types of email campaign and what makes email successful. You will also learn how to use MailChimp email marketing software.
Marketing is impossible without great content. Whether it’s copy, images, audio or video there is a hungry audience online keen to learn all about you and what you do best. This is a highly interactive workshop designed to kick-start your Content Marketing journey.
Designed for both marketing and public relations professionals to help you work effectively and ethically with influencers. A 1-day course to take you through the fundamentals of working effectively and ethically with influencers while complying with legislation and regulations.
This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with bloggers, while complying with legislation and regulations. To build an impactful influencer relations campaign that delivers measurable results and ROI.
This course is for anyone who regularly uses Pinterest but isn’t sure how to get the most out of the platform by creating a Pinterest strategy and using Pinterest advertising. We will share all of the latest Pinterest features with you and explain how to create and run adverts with ease.
This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.
Uncover the common digital marketing questions which will help you to plan, manage and optimise your social media marketing with our 1-day sessions. Learn the fundamentals of social media marketing, not just what to post, but when and why. We will cover Facebook, Twitter, LinkedIn, YouTube and Instagram.
An introduction to how the platform works and an explanation of all the features.
This course will offer casual Instagram users some expert advice giving you the confidence to connect with influencers and run successful video content, collaborations and adverts.