Workshops & Short Courses

These workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.

This suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!

The world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services.  The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.

These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.

This series of three practical workshops will identify why we need to take stock and how, and then why we should clearly identify and unlock our value and business purpose, proposition and positioning.  This helps us to agree as a business what we are about, take our own employees on the same journey and ensure we have meaningful ways of sharing that purpose with all our stakeholders to optimise trust and commitment to us as a brand. 

These practical workshops will provide you with the skills and knowledge you need to produce a streamlined and effective content creation process for your business’s online presence.

These practical workshops will show you how to achieve more from Microsoft Teams. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.

These practical workshops will show you how to bridge the gap from using Facebook personally to making the most out of it as a business! We’ll take a look at how the social media platform can provide you with a Business Page to communicate marketing messages and deliver key business information, as well as how to utilise Facebook’s free business tools to help you schedule content, manage private conversations, create adverts tailored to your target audience and develop a relationship with your online audience. 

LinkedIn is the most effective social media platform to develop your personal and company brands. Whether you are B2B or B2C, you can research, attract and convert your target customers with a variety of relevant and interesting content.

Social media advertising helps you reach and interact with your target customers, outside of your current circles. Social media advertising helps you reach and interact with your target customers, outside of your current circles.

Email marketing is an important part of any marketing strategy and has the very best ROI. We will cover list building and segmentation, the different types of email campaign and what makes email successful. You will also learn how to use MailChimp email marketing software.

A practical workshop with an easy-to-use toolkit to transform all your communications into powerful stories.

Marketing is impossible without great content. Whether it’s copy, images, audio or video there is a hungry audience online keen to learn all about you and what you do best. This is a highly interactive workshop designed to kick-start your Content Marketing journey. 

Designed for both marketing and public relations professionals to help you work effectively and ethically with influencers. A 1-day course to take you through the fundamentals of working effectively and ethically with influencers while complying with legislation and regulations.

This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with bloggers, while complying with legislation and regulations. To build an impactful influencer relations campaign that delivers measurable results and ROI.

LinkedIn is the most effective social media platform to research, prospect and convert your target customers. Learn how to use advanced search tools to reach and connect with your business or commercial customers.

Uncover the common digital marketing questions which will help you to plan, manage and optimise your social media marketing with our 1-day sessions. Learn the fundamentals of social media marketing, not just what to post, but when and why. We will cover Facebook, Twitter, LinkedIn, YouTube and Instagram.