Video Marketing Secrets for 2023

Video marketing is evolving faster than ever, and businesses need to keep up if they want to stay ahead of the competition. What worked last year may not work this year, and what works today may be obsolete in a few years. This workshop is designed to help experienced marketers stay ahead of the game, with lots of real-world examples of what’s working right now and advanced strategies for the future.

Digital Marketing | Beginner | Half Day

Course Overview

In today’s digital age, video is one of the most powerful marketing tools available. Not only is it engaging and visually appealing, but it can also be very effective in driving traffic and conversions. However, creating successful video content is not always easy.

This course is an in depth look at video marketing, from strategy and planning to final distribution. You’ll learn about the different types of videos, how to come up with ideas that work, and what it takes to create engaging video content for your brand. You’ll also explore the different ways to distribute your videos, including social media, email marketing, and paid advertising.

Course Content

Video is no longer a luxury item in business, it’s now essential for driving sales and retaining customers.

2023 is predicted to be the biggest year for video yet, but with so many potential avenues available where do you even start? What kinds of content should your business be creating? And where can you place them so they’re viewed by your perfect customer?

We’ve brought order to the chaos and devised a tried and tested strategy that can be used by businesses of any shape and size, in any industry… And we’re going to show you how. A strategy designed to generate real sales, not just ‘likes’.

We will cover:

Building a YouTube channel: 

Did you know that YouTube is the 2nd largest search engine after Google? We’ll show you how to get eyes on your content – both organic and paid.

Winning Video Formulas that Work:

We’ve developed a series of formulas and checklists for each video marketing channel, to make each avenue more effective.

TV Advertising on a Budget:

TV advertising has changed massively over the past few years, and it’s now possible to hyper target your ideal audience, meaning reduced wastage.

Growing a Brand with Video on Socials:

Whether it’s Instagram, LinkedIn or TikTok, video is now dominating the social landscape with moving content now given priority over static posts.

How to A/B Test Video Creative Messages & Scale:

How do you know which messages work, and which don’t? It doesn’t have to be a shot in the dark, and we’ll show you how.

Making Real Sales not Just ‘Likes’:

Too many businesses end up focused on trying to maximise their ‘likes’. Whilst engagement on your videos is important, likes don’t pay the bills – sales do.

Course Leaders

Mark Bryant is a Royal Television Society Winning Producer of TV and video content. He has been working professionally in the media for nearly 25 years, with productions broadcast on BBC, ITV, Channel 4, Channel 5, Sky and MTV. As Managing Director of the multi-award-winning Media Partnership and Founder of FilmHero Video Marketing Academy, Mark is a leading expert in video marketing across a multitude of broadcast, online and social channels. 


Dependant on the numbers for a bespoke training session, contact for quotes.



Half Day workshop at a time that suits you


  • In-house
  • Virtual


Who should attend

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If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

How to book

You can book online with our quick booking process.

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Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

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