Advanced Influencer Relations with Impact
This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with bloggers, while complying with legislation and regulations. To build an impactful influencer relations campaign that delivers measurable results and ROI.
More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed to create campaigns that work. Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective while delivering measurable results, and keeping you on the right side of the law.
Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.
You will learn how to create an end-to-end influencer relations campaign from the research and planning phase all the way through to measurement and evaluation, as well as looking at working with bloggers as an element of wider integrated communications campaigns.
You will learn:
– how to research and plan your influencer relations campaign
– how to establish a campaign framework and deadlines
– how to brief bloggers, negotiate contracts and agree on deliverables
– how to manage bloggers throughout your campaign and what to do when the output isn’t quite what you expected
– compliance and regulation so you can work within the legal framework
– how to measure and evaluate your campaign
– how to demonstrate the success of influencer relations within a larger integrated campaign
Who should attend
Suitable for those who have already completed the Essentials of Influencer Marketing & PR course, this course it is for marketing and public relations professionals who wish to hone their skills in delivering influencer relations campaigns with impact.
Add me to the waiting list
If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.
How to book
You can book online with our quick booking process.Add me to the waiting list
Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:
No dates available
Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.
What to bring
Please bring note-making materials for the workshop, all other materials will be provided on the day.
If you book more than one nesma workshop you will receive a 5% discount off your entire booking.