Advanced Influencer Relations with Impact

This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with bloggers, while complying with legislation and regulations. To build an impactful influencer relations campaign that delivers measurable results and ROI.

Communications | Advanced | Full Day

Course Overview

More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed to create campaigns that work. Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective while delivering measurable results, and keeping you on the right side of the law.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.

Course Content

You will learn how to create an end-to-end influencer relations campaign from the research and planning phase all the way through to measurement and evaluation, as well as looking at working with bloggers as an element of wider integrated communications campaigns.

You will learn:

– how to research and plan your influencer relations campaign
– how to establish a campaign framework and deadlines
– how to brief bloggers, negotiate contracts and agree on deliverables
– how to manage bloggers throughout your campaign and what to do when the output isn’t quite what you expected
– compliance and regulation so you can work within the legal framework
– how to measure and evaluate your campaign
– how to demonstrate the success of influencer relations within a larger integrated campaign

Course Leaders

I deliver CIPR Qualifications as well as bespoke training on Influencer Marketing.
Debbie is a Freelance Marketing & PR Professional and Blogger with over 15 years experience across the public, private and third sector.

Cost

£295 +VAT

Level

Advanced

Duration

1 day

Locations

Dates

No dates available

Contact Client Support for more details.

Who should attend

Suitable for those who have already completed the Essentials of Influencer Marketing & PR course, this course it is for marketing and public relations professionals who wish to hone their skills in delivering influencer relations campaigns with impact.

Add me to the waiting list

If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

How to book

You can book online with our quick booking process.

Add me to the waiting list

Calendar

Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.

What to bring

Please bring note-making materials for the workshop, all other materials will be provided on the day.

Special Offers

If you book more than one nesma workshop you will receive a 5% discount off your entire booking.