Advanced Influencer Relations with Impact

Course Overview

More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed to create campaigns that work. Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective while delivering measurable results, and keeping you on the right side of the law.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.

Course Content

You will learn how to create an end-to-end influencer relations campaign from the research and planning phase all the way through to measurement and evaluation, as well as looking at working with bloggers as an element of wider integrated communications campaigns.

You will learn:

– how to research and plan your influencer relations campaign
– how to establish a campaign framework and deadlines
– how to brief bloggers, negotiate contracts and agree on deliverables
– how to manage bloggers throughout your campaign and what to do when the output isn’t quite what you expected
– compliance and regulation so you can work within the legal framework
– how to measure and evaluate your campaign
– how to demonstrate the success of influencer relations within a larger integrated campaign

Course Leaders