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Working smarter, not harder

Veronica Swindale, MD of nesma, met with Kate Simpson, MBE, Executive Coach. Kate runs a coaching business in the North East aimed at helping manufacturing leaders to win at work by developing personal strategies to work smarter, not harder.


In December, nesma has had another fantastic set of CIM results for our students, with a 100% pass rate and 80% of them receiving merit or distinction. Now we have received five commendations for that period.


nesma has had another fantastic set of CIM results for our students, with 100% pass rate and 80% of them receiving merit or distinction. We are blown away by our students' and tutors' achievements once again.

Showcasing North East Talent

Veronica Swindale, MD of nesma, caught up with Nichola Elgie who won the Marketer of the Year award at North East Marketing Awards. Nichola received this accolade due to the positive impact she has made on client campaigns with her strategic planning, creativity and innovative thinking.

Carlisle Skills and Careers Fair

On Thursday, 27 January 2022, Lucy and Veronica will be at Carlisle Skills and Careers Fair, held at Carlisle College between 2.30 pm - 6.30 pm.

Everyone has leadership potential

Veronica and Catherine initially met in 1999 when Catherine was studying for her CIM Marketing Certificate. With their mutual interest in marketing and Leadership and the CIM Marketing Leadership Programme, one of the qualifications available to study at nesma, the pair found they had a lot to discuss when they caught up again.

New for 2022 – The sustainability module

The CIM Diploma in Sustainable Marketing programme enables learners to explore key aspects of sustainability and identify those which could create long-term value for your organisation and its customers, alongside meeting the requirements for the sustainability of the planet.

Bringing Northumberland’s adventure to life

Veronica caught up with David Cook about Northumberland 250, a destination and experience business that encourages you to embark on a memorable road trip across Northumberland's vast and varied landscapes, whether that's using your own car, bike or one of their adventure-ready Land Rover Defenders!

Marketing Leadership Drop-In Session

This qualification provides a platform for senior marketers to tailor their learning around their own career development needs or their business needs.

A Responsible Business Approach

Veronica Swindale met with Dr Helen Goworek, Associate Professor in Marketing and Equality, Diversity and Inclusion Lead for Durham University Business School for Northern Insight Magazine. It was brilliant timing, too, as CIM has now launched its Sustainable Marketing Module as part of the CIM Diploma in Professional Marketing (L6), which is very exciting.

CIM Graduation Ceremony

It was great to attend a CIM graduation ceremony in September and we are looking forward to the next one Saturday 13 September.

A Fab Set of CIPR Results

What a fantastic set of results achieved by our CIPR students last term. They accomplished a 98% pass rate across six different CIPR qualifications.
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