LinkedIn for Marketing & Brand Awareness

LinkedIn is the most effective social media platform to develop your personal and company brands. Whether you are B2B or B2C, you can research, attract and convert your target customers with a variety of relevant and interesting content.

Digital Marketing | Intermediate | Half Day

Course Overview

You will learn how to develop and optimise your organisation’s company page, build brand awareness and grow your followers. Once your company page is ready, you can access LinkedIn’s paid audience targeting tools including sponsored content, display advertising, pay per click advertising and targeted InMail campaigns.

Course Content


During this LinkedIn half-day workshop, you will build the knowledge, confidence and skills necessary to build a targeted audience for your brand.


  • how to set up, brand and optimise your LinkedIn company page
  • how to connect with others and grow your following
  • the best type of content for your business
  • the best type of content for your target customers
  • the full suite of LinkedIn advertising tools
  • how to target and generate leads with paid LinkedIn campaigns
  • how to generate great content ideas every day
  • how to manage customer data in view of GDPR

By the end of the workshop, you’ll have gained a clear understanding of how LinkedIn works, the power of LinkedIn company pages for reach, brand awareness and SEO. You’ll know when to invest in paid campaigns and how much you can do for free.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.

Course Leaders

Joanne is the lead consultant at Dolezal Consulting and works with business owners and marketers to help them make marketing work for their business. Her expertise lies in the strategic planning of integrated marketing and communications campaigns, in particular for specialist products and services for niche markets.


£95 + VAT




Half Day


  • Virtual


Who should attend

This course is designed for those working in Marketing, who want to use LinkedIn to attract new customers, partners and investors to their business.

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Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

As we are now offering this workshop virtually, you will receive all the materials covered in the workshop and the workshop recording.

What to bring

Please bring note-making materials.

Special Offers

If you book more than one nesma workshop you will receive a 5% discount off your entire booking.