Intro to Social Media Marketing

Uncover the common digital marketing questions which will help you to plan, manage and optimise your social media marketing with our 1-day sessions. Learn the fundamentals of social media marketing, not just what to post, but when and why. We will cover Facebook, Twitter, LinkedIn, YouTube and Instagram.

Digital Marketing | Beginner | Full Day

Course Overview

This full-day workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.

You may use social media personally but want to use it to market your business. Or you may be comfortable with some social media platforms, but you’re not sure which ones are best for your type of business.

Course Content


During the full-day workshop, you will develop buyer personas (ideal customer avatars), learn how to develop your content ideas and create a social media plan for your marketing.


  • the correct way to set up your social media accounts
  • how to customise and brand your profile
  • how to manage your settings
  • when to update your profile
  • how to connect with others and grow your following
  • the best type of content for your business
  • the best type of content for your target customers
  • how to manage customer data in view of GDPR

We round off an Introduction to Social Media Marketing with an Intro to Content Marketing so you learn how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you are trying to plug, we can design a course just for you and your team.

Course Leaders

Joanne is the lead consultant at Dolezal Consulting and works with business owners and marketers to help them make marketing work for their business. Her expertise lies in the strategic planning of integrated marketing and communications campaigns, in particular for specialist products and services for niche markets.


£195 +VAT




1 day


  • Virtual


Who should attend

This course is designed for beginners.

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Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

As we are now offering this workshop virtually, you will receive all the materials covered in the workshop and the workshop recording.

What to bring

Please bring note-making materials.

Special Offers