How to use Email Marketing and Mailchimp

Email marketing is an important part of any marketing strategy and has the very best ROI. We will cover list building and segmentation, the different types of email campaign and what makes email successful. You will also learn how to use MailChimp email marketing software.

Communications | Beginner | Full Day

Course Overview

Email marketing is an important part of any marketing strategy, it is a cost-effective way to promote your products and communicate with your customers to reach your business goals. This course will ensure your email communications are what your connections will want to receive.

Course Content


During the full-day workshop, you will develop buyer personas (ideal customer avatars), learn how to develop your content ideas and create an email marketing plan for your organisation.


For Email Marketing, you will learn:

  • tools and tactics to collect contact data ethically
  • how to compile mailing lists and segment contacts into target groups
  • where to store contact data
  • when to select the right type of campaign
  • how to generate a content plan for your campaigns
  • the many ways email marketing integrates with other marketing activities
  • how to manage customer data in view of GDPR

 For MailChimp, you will learn:

  • how to set up your accounts correctly
  • where to set up your lists and sign up forms
  • how to brand templates for your campaigns
  • when to schedule and send out your campaigns
  • what to analyse from the reports
  • when how to set up Autoresponders

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.

Course Leaders

Joanne is the lead consultant at Dolezal Consulting and works with business owners and marketers to help them make marketing work for their business. Her expertise lies in the strategic planning of integrated marketing and communications campaigns, in particular for specialist products and services for niche markets.


£195 +VAT




1 day


  • Virtual


Who should attend

This course is designed for email marketing beginners.

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Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

As we are now offering this workshop virtually, you will receive all the materials covered in the workshop and the workshop recording.

What to bring

Please bring note-making materials.

Special Offers