How to use Email Marketing and Mailchimp

Course Overview

Email marketing is an important part of any marketing strategy, it is a cost-effective way to promote your products and communicate with your customers to reach your business goals. This course will ensure your email communications are what your connections will want to receive.

Course Content

Objectives

During the full-day workshop, you will develop buyer personas (ideal customer avatars), learn how to develop your content ideas and create an email marketing plan for your organisation.

Content

For Email Marketing, you will learn:

• tools and tactics to collect contact data ethically
• how to compile mailing lists and segment contacts into target groups
• where to store contact data
• when to select the right type of campaign
• how to generate a content plan for your campaigns
• the many ways email marketing integrates with other marketing activities
• how to manage customer data in view of GDPR

 For MailChimp, you will learn:

• how to set up your accounts correctly
• where to set up your lists and sign up forms
• how to brand templates for your campaigns
• when to schedule and send out your campaigns
• what to analyse from the reports
• when how to set up Autoresponders

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.

Course Leaders