Boosting your Business’s Facebook Presence
These practical workshops will show you how to bridge the gap from using Facebook personally to making the most out of it as a business! We’ll take a look at how the social media platform can provide you with a Business Page to communicate marketing messages and deliver key business information, as well as how to utilise Facebook’s free business tools to help you schedule content, manage private conversations, create adverts tailored to your target audience and develop a relationship with your online audience.
Three practical interactive workshops to show you how to achieve more with Facebook for your business.
You will learn how to create a Facebook Business profile, set up time saving template, and optimise your Facebook posts, and much more in between.
You can opt to do one, two or all three sessions depending on the skills you wish to update.
Session 1 – An Introduction to Facebook for Business
10 – 11:30 am
Learn how to create a Facebook Business page, optimise your new business presence and post your first piece of content.
Session 2 – Optimising your Facebook Presence
1 – 2:30 pm
Learn how to further optimise your profile with tabs, templates and automated messages, and also connecting other social media platforms to your Facebook page.
Session 3 – Growing your Facebook Audience meaningfully
3:30 – 5:00 pm
Learn more about the elusive Facebook algorithm, your content strategy, and optimising your Facebook profile.
1. An introduction to Facebook for business
Facebook is the world’s most popular social media platform; with around 45 million people in the United Kingdom having a profile registered alone. This, along with the incredibly powerful free tools available to us on the platform, makes it an obvious space to look to promote your business, grow your following, and market your products or services.
Whether you want to or currently use Facebook for personal reasons, this isn’t a space that you can afford to ignore for your business in our increasingly digital world.
If you want to use Facebook for your business but don’t know where to start, then this session is perfect for you. Introducing the social media platform as a business tool, we’ll explore how you go about setting up and optimising a Business Page, before getting you started with building your online audience and looking to create those first pieces of content.
We will cover:
- Creating a Facebook Business Page
- Optimising your new business presence
- Posting your first piece of content
2. Optimising your Facebook presence
If you have a Facebook Business presence but are wanting to ‘do more’ with it, then look no further! Identifying the ways in which you can further personalise your Facebook profile and integrate it with other marketing channels, we’ll consider how you can grow your understanding of the social media platform so that you can capture more leads and communicate more effectively with your online audience.
We will cover :
- Further optimising your profile with Tabs & Templates
- Creating automated messages on Facebook
- Connecting Instagram & Whatsapp to your Page
3. Growing your Facebook Audience meaningfully
The one thing that people always want are “more followers”, but are you doing all you can with the ones that you have? In this session, you’ll be challenged to think about the ways in which you can develop a successful strategy to capture and hold the attention of your existing online audience, whilst finding new prospects through Facebook search and optimising your posts with hashtags, keywords, and other significant features.
We will cover :
- The Facebook algorithm – connecting with your existing followers
- Rethinking your Facebook content strategy (what to say and when to say it)
- Optimising your Facebook posts
Who should attend
Anyone wanting to learn how to bridge the gap from using Facebook personally to making the most out of it as a business. we provide you with Beginner, Intermediate, and Advanced tips and techniques to optimise your business presence on the platform.
Remember we can look at running all our courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.
Add me to the waiting list
How to book
Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:
No dates available
Aswell as taking away news skills, tools and tips from this practical workshop, you will receive all the materials covered in the workshop and the workshop recording.