Meet the nesma team

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nesma has a team of highly motivated marketing professionals to help develop your marketing and communication skills. All of them dedicated to getting you through your CIM and CIPR qualifications and excited to share their knowledge and skills with you.

Whether you are an experienced marketer or looking to take your first step towards a career in marketing we offer qualifications, workshops and 1day professional skill sessions at all levels delivered by experienced practitioners.

If you don’t see what you are looking for we also prepare and deliver tailor-made marketing training bespoke to the specific needs and requirements of organisations and individuals.

Veronica Swindale

Managing Director

Veronica is the Managing Director of nesma, she specialises in all facets of strategic marketing and communications.

Lucy Davidson

Client Relationship Manager

Lucy is nesma's Client Relationship Manager and the go-to person at nesma for all learning and development opportunities


Kate Armstrong

Digital Marketing Specialist

Kate is Managing Director and founder of Blue Shadow Marketing, a full-service agency based in Cumbria, working strategically with clients to help their businesses to grow and flourish across various industry sectors.

Karen Barrie


Karen has a wealth of experience gained from a variety of marketing and communications roles over many years in a range of sectors and organisations.

Mark Davis


Mark is passionate about marketing, education, training and developing the skills of business, he is a Chartered Marketer with a vast range of practical experiences.

Joanne Dolezal

Joanne is the lead consultant at Dolezal Consulting and works with business owners and marketers to help them make marketing work for their business. Her expertise lies in the strategic planning of integrated marketing and communications campaigns, in particular for specialist products and services for niche markets.

Richard Gay


For the past 10 years, Richard was Principal Lecturer and Programme Director for undergraduate and postgraduate programmes at Newcastle Business School. His skills cover a wide range of direct, data driven and digital marketing areas from strategic to operational

Laurel Hetherington


Laurel is a very experienced trainer, public relations lecturer and trainer from foundation to masters level.

Sally Keith


Sally is an independent PR and marketing consultant specialising in communications. She has over 30 years’ experience of creating and implementing a broad range of communications strategies.

Anne-Marie Lacey


I deliver CIPR Qualifications as well as bespoke training on Influencer Marketing.

Kerry Leng


Kerry is the Marketing Manager at Nexus.

Deb Mullinder


Deb is a senior-level marketing and communications specialist with experience of working across many sectors.

Dr Sarah Roberts-Bowman


Sarah is a communications and marketing professional with over 25 years of experience of providing strategic advice and implementing engagement programmes involving a diverse range of internal and external stakeholders.

Debbie Sharratt

Debbie is a Freelance Marketing & PR Professional and Blogger with over 15 years experience across the public, private and third sector.

Kris Woods


Kris runs KWA Communications who provide help and advice on all aspects of public relations, marketing and communications.

Course Leaders

Andy Green

Andy Green is a leading expert on storytelling for PR, comms and marketing and has written 7 books on brand communications. He works with in-house teams and agencies around the world using real-world experience and case studies to transform their use and management of story-telling and corporate narrative.

Paul Hitchens


Paul Hitchens MCIM is a TEDx Speaker and the author of three bestselling books on branding published by Hodder Education: ‘Brand Management – In A Week’, ‘Successful Brand Management’ and ‘Create the Perfect Brand’.

Steven Parker


Steven is the Managing Director at Digital Allies, a new kind of digital marketing business dedicated to empowering company owners and leaders to make more intelligent digital decisions.

Chris Steele

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