Meet the nesma team

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nesma has a team of highly motivated marketing professionals to help develop your marketing and communication skills. All of them dedicated to getting you through your CIM and CIPR qualifications and excited to share their knowledge and skills with you.

Whether you are an experienced marketer or looking to take your first step towards a career in marketing we offer qualifications, workshops and 1day professional skill sessions at all levels delivered by experienced practitioners.

If you don’t see what you are looking for we also prepare and deliver tailor-made marketing training bespoke to the specific needs and requirements of organisations and individuals.

Veronica Swindale

Managing Director

Veronica is the Managing Director of nesma, she specialises in all facets of strategic marketing and communications.

Paul Sutherland

Commercial Director 

nesma is on a mission to ensure live expert training and quality tutor support is available to every marketing and communications professional investing in their skills. Our focus is on building strong learning partnerships at all levels. I am always happy to share our approach and discuss how we can work together.

Jen Lorimer

Client Relationship Manager

Jen is nesma's Client Relationship Manager and the go-to person at nesma for all learning and development opportunities.

Mark Cooley

Business Development Manager

Mark is nesma's Business Development Manager, and he will help your organisation implement Accredited qualifications into your Learning and Development programme.

Lydia Hart

Learner Relationship Manager

Lydia is nesma's Learner Relationship Manager and the go-to person at nesma for all learning and development opportunities.

Masterclass Expert

PR Smith

Masterclass Expert

Founder of SOSTAC® planning methodology voted in the World’s Top 3 Business Models by the Chartered Inst. of Marketing and now adopted by blue-chips (Linkedin and KPMG), start-ups and disruptors globally via government enterprise bodies.

Sali Midjek-Conway

Sali has 20+ years of marketing and communications experience predominantly working in education institutions across Greater Manchester and Lancashire as well as roles in finance and football.


Kate Armstrong

Digital Marketing Specialist

Kate is Managing Director and founder of Blue Shadow Marketing, a full-service agency based in Cumbria, working strategically with clients to help their businesses to grow and flourish across various industry sectors.

Michelle Atkinson

Michelle Atkinson is a passionate professional in PR and Communications with 30 years of expertise. Michelle has many fascinating and practical examples of PR and Communications in action, achieving awards from the likes of CIPR for their endeavours. With a keen drive to help others succeed, Michelle is here to help you.

Karen Barrie


Karen has a wealth of experience gained from a variety of marketing and communications roles over many years in a range of sectors and organisations.

David Colley


David is currently a Senior Lecturer, specialising in branding and marketing communications, at Manchester Metropolitan University, joining the nesma team to support the Diploma qualification teaching.

Mark Davis


Mark is passionate about marketing, education, training and developing the skills of business, he is a Chartered Marketer with a vast range of practical experiences.

Joanne Dolezal

Joanne is the lead consultant at Dolezal Consulting and works with business owners and marketers to help them make marketing work for their business. Her expertise lies in the strategic planning of integrated marketing and communications campaigns, in particular for specialist products and services for niche markets.

Scott Goodacre

Expert Tutor

Scott believes that as lot of marketing—especially online—is about trying things and seeing what works. Failure is part of learning, and the sooner you open yourself up to the idea that something might not work and that it's not the end of the world, if it does, the more quickly you'll improve. The important thing is not to repeat old mistakes and to continually strive for improvement

Mark Kelly


Anne-Marie Lacey


I deliver CIPR Qualifications as well as bespoke training on Influencer Marketing.

Kerry Leng


Kerry is the Marketing Manager at Nexus.

Wendy Moran


Wendy has worked in PR and Marketing for over 15 years, working both in industry and academia. Most recently she was Senior Lecturer and Programme Leader for the MSc Public Relations at Manchester Metropolitan University Business School. Wendy is an accredited PR practitioner, has chaired a national committee for the Chartered Institute of Public Relations (CIPR), judged national PR awards and am co-author of ‘PR and Communication in Local Government and Public Services,’ part of the CIPR PR in practice title, published by Kogan Page in July 2013.

Steven Parker


Steven is the owner of Casual Effect a digital consultancy agency, his experience spans many sectors including Public and Third Sectors, Educational, Insurance, Hospitality and Housing

Dr Sarah Roberts-Bowman


Sarah is a communications and marketing professional with over 25 years of experience of providing strategic advice and implementing engagement programmes involving a diverse range of internal and external stakeholders.

Debbie Sharratt

Debbie is a Freelance Marketing & PR Professional and Blogger with over 15 years experience across the public, private and third sector.

Kris Woods


Kris runs KWA Communications who provide help and advice on all aspects of public relations, marketing and communications.

Dr Heather Yaxley


Course Leaders

Mark Bryant

Mark Bryant is a Royal Television Society Winning Producer of TV and video content. He has been working professionally in the media for nearly 25 years, with productions broadcast on BBC, ITV, Channel 4, Channel 5, Sky and MTV. As Managing Director of the multi-award-winning Media Partnership and Founder of FilmHero Video Marketing Academy, Mark is a leading expert in video marketing across a multitude of broadcast, online and social channels. 

Simon Clayton

Simon Clayton is a highly motivated, creative and driven educational specialist, with a proven track record in coaching, training and mentoring business leaders, entrepreneurs and in-house management teams. He is also a Senior Lecturer, Career Coach and Enterprise Mentor at Teesside University Business School, and published author ‘Marketing Masterplan – How to plan, create and implement your marketing strategies and grow a profitable business’’.

Lee Daymond


Co-Founder of Foresight eLearning and Creative, Lee is a digital and training specialist. His experience spans from curriculum design to delivering creative projects and growing a successful agency business.

Catherine Eve

Catherine is an Executive Director for the Centre for Leadership Performance, a not for profit organisation that have been developing Cumbria’s Leaders for Today and Tomorrow for the last decade.

Andy Green

Andy Green is a leading expert on storytelling for PR, comms and marketing and has written 7 books on brand communications. He works with in-house teams and agencies around the world using real-world experience and case studies to transform their use and management of story-telling and corporate narrative.

Paul Hitchens


Paul Hitchens is a TEDx Speaker and the author of three bestselling books on brand management published by Hodder Education: ‘Brand Management – In A Week’, ‘Successful Brand Management’ and ‘Create the Perfect Brand’. He is a Chartered Marketer with an MA in ‘Brands, Communication & Culture’ and has gained over thirty years creative industry experience working both agency and client side for household brand names.

Jacqui Jackson

Jacqueline Jackson is Partner of 5th generation Thomas Jardine & Co; Non-Executive; Ambassador for Productivity in the UK; Honorary Teaching Fellow; Entrepreneur in Residence; Leader in Residence and Expert in Family Business and Leadership Learning with a wealth of experience in Business Change; Peer Groups; Boards; Food and Coworking!

Chris Steele

Work smarter with Microsoft office

Amy Stockdale

Practical Digital Skills