Kate is Managing Director and founder of Blue Shadow Marketing, a full-service agency based in Cumbria, working strategically with clients to help their businesses to grow and flourish across various industry sectors.

Karen has a wealth of experience gained from a variety of marketing and communications roles over many years in a range of sectors and organisations.

David is currently a Senior Lecturer, specialising in branding and marketing communications, at Manchester Metropolitan University, joining the nesma team to support the Diploma qualification teaching.

Mark is passionate about marketing, education, training and developing the skills of business, he is a Chartered Marketer with a vast range of practical experiences.

Joanne is the lead consultant at Dolezal Consulting and works with business owners and marketers to help them make marketing work for their business. Her expertise lies in the strategic planning of integrated marketing and communications campaigns, in particular for specialist products and services for niche markets.

For the past 10 years, Richard was Principal Lecturer and Programme Director for undergraduate and postgraduate programmes at Newcastle Business School. His skills cover a wide range of direct, data driven and digital marketing areas from strategic to operational

Laurel is a very experienced trainer, public relations lecturer and trainer from foundation to masters level.

Sally is an independent PR and marketing consultant specialising in communications. She has over 30 years’ experience of creating and implementing a broad range of communications strategies.

I deliver CIPR Qualifications as well as bespoke training on Influencer Marketing.

Kerry is the Marketing Manager at Nexus.

Wendy has worked in PR and Marketing for over 15 years, working both in industry and academia. Most recently she was Senior Lecturer and Programme Leader for the MSc Public Relations at Manchester Metropolitan University Business School. Wendy is an accredited PR practitioner, has chaired a national committee for the Chartered Institute of Public Relations (CIPR), judged national PR awards and am co-author of ‘PR and Communication in Local Government and Public Services,’ part of the CIPR PR in practice title, published by Kogan Page in July 2013.

Deb is a senior-level marketing and communications specialist with experience of working across many sectors.

Steven is the owner of Casual Effect a digital consultancy agency, his experience spans many sectors including Public and Third Sectors, Educational, Insurance, Hospitality and Housing

Sarah is a communications and marketing professional with over 25 years of experience of providing strategic advice and implementing engagement programmes involving a diverse range of internal and external stakeholders.

Debbie is a Freelance Marketing & PR Professional and Blogger with over 15 years experience across the public, private and third sector.

Kris runs KWA Communications who provide help and advice on all aspects of public relations, marketing and communications.

Phoebe is the lead trainer for the Embedding Insights in your Business workshops, as part of the nesma Know-How & Do series. Phoebe is Head of Research and Insight at DRG. After gaining a first-class degree in Mathematics and Statistics from Newcastle University. Phoebe is a natural researcher and has worked on an eclectic mix of quantitative and qualitative research projects for brand and media clients across the UK uncovering insights to inform business decisions. Phoebe has a passion for design and is the company’s resident design-guru and loves finding engaging ways to present data, insights and recommendations and has been involved in the creation and design of a range of infographics.

Simon Clayton is a highly motivated, creative and driven educational specialist, with a proven track record in coaching, training and mentoring business leaders, entrepreneurs and in-house management teams. He is also a Senior Lecturer, Career Coach and Enterprise Mentor at Teesside University Business School, and published author ‘Marketing Masterplan – How to plan, create and implement your marketing strategies and grow a profitable business’’.

Catherine is an Executive Director for the Centre for Leadership Performance, a not for profit organisation that have been developing Cumbria’s Leaders for Today and Tomorrow for the last decade.

Andy Green is a leading expert on storytelling for PR, comms and marketing and has written 7 books on brand communications. He works with in-house teams and agencies around the world using real-world experience and case studies to transform their use and management of story-telling and corporate narrative.

Paul Hitchens is a TEDx Speaker and the author of three bestselling books on brand management published by Hodder Education: ‘Brand Management – In A Week’, ‘Successful Brand Management’ and ‘Create the Perfect Brand’. He is a Chartered Marketer with an MA in ‘Brands, Communication & Culture’ and has gained over thirty years creative industry experience working both agency and client side for household brand names.

Jacqueline Jackson is Partner of 5th generation Thomas Jardine & Co; Non-Executive; Ambassador for Productivity in the UK; Honorary Teaching Fellow; Entrepreneur in Residence; Leader in Residence and Expert in Family Business and Leadership Learning with a wealth of experience in Business Change; Peer Groups; Boards; Food and Coworking!

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