How to Transform your Storytelling

Course Overview

This course will enable you to tell better corporate stories. Storytelling and narrative skills are critical to add greater impact to your strategic communications and public relations.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.

Course Content

Course Objectives:

This practical-based workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience.

Course Content:

1. How to transform your strategies and stories
2. How to create BIG IDEAS for multi-channel stories
3. Understand what narrative is – and what it isn’t – and how to use it for new insights for strategic thinking
4. Identify your Story Persona and how to tell your stories through that Persona
5. Transform your next Thought Leadership, strategy, message, news release or content using the fundamental 5 Story Plots
6. Identify the very heart of your emotional message and use it to connect
7. Discover how to ‘Story Listen’

Course Leaders