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March 2021

Developing customer insight to drive marketing strategy

Thursday 18 March, 6:30 pm - 7:30 pm

Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 18 March 2021.
This webinar is part of our Graduate Gateway Marketing Club series of events.

In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.

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PR Live@Home

Wednesday 24 March, 1:00 pm - 1:45 pm
Online United Kingdom + Google Map

Join CIPR North East for their PR Live@Home for their next lunchtime session. It's a regular informal drop-in event on Zoom to keep you networking with PRs across the North East.

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Data Skills: Making PR Count (Part 1)

Thursday 25 March, 12:15 pm - 1:30 pm
Online United Kingdom + Google Map

The ability to analyse data – whether it comes from numbers or words - and understand the insights, is vital in any industry, including Public Relations. This CIPR North East Data Skills Event on Thursday 25 March at 12:15 will give you hints and tips to make the data count!

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April 2021

Campaign effectiveness and advertising research

Thursday 15 April, 10:00 am - 11:30 am
nesma Online United Kingdom + Google Map
£49

These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.

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Audience and customer research

Thursday 15 April, 1:00 pm - 2:30 pm
nesma Online United Kingdom + Google Map
£49

These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.

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Tracking your brand health

Thursday 15 April, 3:30 pm - 5:00 pm
nesma Online United Kingdom + Google Map
£49

These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.

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5 reasons why you should look at your marketing differently

Wednesday 21 April, 12:30 pm - 1:30 pm
Online United Kingdom

Behaviours and markets have shifted, making us step back to ensure our marketing reflects these changes. Veronica Swindale, MD of nesma, will be challenging you with five reasons why we should be looking differently at our marketing right now.

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May 2021

Optimising your Social Media copy

Wednesday 12 May, 10:00 am - 11:30 am
nesma Online United Kingdom + Google Map
£49

These practical workshops will provide you with the skills and knowledge you need to produce a streamlined and effective content creation process for your business’s online presence.

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Using Canva to craft your visuals

Wednesday 12 May, 1:00 pm - 2:30 pm
nesma Online United Kingdom + Google Map
£49

These practical workshops will provide you with the skills and knowledge you need to produce a streamlined and effective content creation process for your business’s online presence.

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Using Facebook’s Creator Studio to schedule content and manage your business’s social presence

Wednesday 12 May, 3:30 pm - 5:00 pm
nesma Online United Kingdom + Google Map
£49

These practical workshops will provide you with the skills and knowledge you need to produce a streamlined and effective content creation process for your business’s online presence.

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