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January 2022

Carlisle Skills Fair

Thursday 27 January, 2:30 pm - 6:30 pm
Carlisle College, Victoria Place
Carlisle, Cumbria CA1 1HS United Kingdom
+ Google Map

Now in its eighth year, the Carlisle Skills Fair is hosted by city MP John Stevenson and will take place on Thursday, January 27 from 2.30 pm to 6.30 pm at Carlisle College.

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February 2022

CIM Digital Marketing Conference – Day one

Tuesday 1 February, 12:00 pm - 2:00 pm
Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home. + Google Map

The CIM Digital Marketing Conference returns. We've missed you! For many years, the Digital Marketing Conference has been the go-to event for anyone wanting to stay at the cutting edge of our profession.
We're delighted to say we’re back – still hosted by the CIM East of England Group but now with a global reach as an online event. For this event, we’ve brought together a special selection of some of our most popular speakers – ready and willing to share their knowledge with an even wider audience. Over the first and second of February, we’ll be online for two hours from midday to see and hear our presenters, and to answer your questions too. 

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CIM Digital Marketing Conference – Day two

Wednesday 2 February, 12:00 pm - 2:00 pm
Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home. + Google Map

The CIM Digital Marketing Conference is back - now with a different format with a global reach. This is the second day of our two-day virtual event hosted by the CIM East of England Group - day one is on 01 February. We'll be online for two hours from midday to see and hear our presenters, and to answer your questions too. We've brought together a special selection of some of our most popular speakers - ready and willing to share their knowledge with an even wider audience.

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Understanding Your Board – Where do I fit?

Thursday 10 February, 10:00 am - 11:30 am
nesma Online United Kingdom + Google Map
£49

These practical workshops will provide you with the skills and knowledge you need to ‘inform’, ‘influence’ and have ‘impact’ on the Board.  We’ll identify what a board does, what it needs and how you can add value to your board.  You will prepare for your journey into the world of boards and how to best develop and utilise your skills within the boardroom.

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Getting Board Ready: How do I influence?

Thursday 10 February, 1:00 pm - 2:30 pm
nesma Online United Kingdom + Google Map
£49

These practical workshops will provide you with the skills and knowledge you need to ‘inform’, ‘influence’ and have ‘impact’ on the Board.  We’ll identify what a board does, what it needs and how you can add value to your board.  You will prepare for your journey into the world of boards and how to best develop and utilise your skills within the boardroom.

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Getting Board Fit: How do I have a positive impact?

Thursday 10 February, 3:30 pm - 5:00 pm
nesma Online United Kingdom + Google Map
£49

These practical workshops will provide you with the skills and knowledge you need to ‘inform’, ‘influence’ and have ‘impact’ on the Board.  We’ll identify what a board does, what it needs and how you can add value to your board.  You will prepare for your journey into the world of boards and how to best develop and utilise your skills within the boardroom.

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Using Google’s ‘Web Analytics’ tool to learn about your web traffic

Monday 14 February, 12:00 pm - 2:00 pm
nesma Online United Kingdom + Google Map
£49

This suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!

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How to put CSR at the heart of your marketing strategy – CIM Marketing Club

Wednesday 23 February, 6:30 pm - 7:30 pm
Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home. + Google Map

The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of brands to have authentic Corporate Social Responsibility (CSR) initiatives that are not a publicity spin or greenwashing. Marketers and business leaders have a significant role to play when it comes to promoting and driving sustainability; and need to be part of the solution. In an age of the rising conscious consumer and increasing demands on businesses towards more transparency, it is now vital for brands to communicate their responsible and sustainable practices, to follow through on the promises they make. Research shows that CSR improves long-term business performance and that consumers prefer to patronise organisations with strong histories of social responsibility and are more likely to buy from companies with strong ethical values. Customers and employees are speaking with their values as well as their wallets!
In this webinar you’ll learn how to incorporate CSR values into a marketing strategy and brand. You will also understand the difference between CSR, PR and marketing. This will enable you to create strong, enduring brands, where the PR and marketing flows from the CSR values, which will benefit the brands that you are working for including your customers and investors.

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March 2022

Strong brands have multiple personalities: How do you identify yours?

Thursday 3 March, 1:00 pm - 2:00 pm
Virtual Training –, This event is online after you register you will receive everything you need to join this event from the comfort of your own home. + Google Map

Enjoy this free Webinar Express series from CIM on 3 March 2022. If you’ve ever found your brand personality/ies hard to identify, this is a not-to-be-missed event. New research by UK branding experts Emotional Branding in conjunction with Imperial College London has shown that strong brands don’t have a single personality, they have multiple personalities. How does this work, and how can the interplay between them make your brand more interesting, authentic, more human…and deliver competitive advantage? Richard Gillingwater, Founder of Emotional Branding, will share a ground-breaking, newly patented, model that helps you identify/map your brand’s personalities in greater detail, helping you find a unique combination of archetypes to manage your brand’s story and tone of voice relative to competitors across multiple offers, touchpoints, stakeholders, and channels. 

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Maximising your on-page SEO strategy

Monday 7 March, 12:00 pm - 2:00 pm
nesma Online United Kingdom + Google Map
£49

This suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!

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