Joanne Dolezal

What I do for nesma

I teach digital marketing on both the CIM qualifications Foundation and Certificate levels and run a range of social media skill sessions on various topics.

My background

Since graduating in 1991, I have worked in travel and tourism for 13 years, 4 years in technology transfer and since 2009 I have been lead marketing consultant at Dolezal Consulting. Clients include B2B, B2C and charities in North East England. I take a flexible approach to each individual client’s needs, taking time to really understand their dreams and concerns, offering a range of traditional marketing tools, as well as the latest Digital and Content Marketing strategies and Social Media.

My particular skills and experience

My expertise lies in the strategic planning of integrated marketing and communications campaigns, in particular for specialist products and services for niche markets. I hold a BA Hons in Modern Languages from Bristol University, an MA in Marketing from Northumbria University and a Professional Diploma in Digital Marketing from the Digital Marketing Institute. I’m a Chartered Marketer with CIM.

Why I love my job!

I love sharing my latest thinking, best practice and honest advice to make the learning work for my students when they get back to their desk.