Joanne Dolezal

What I do for nesma

I’m part of a team of lecturers delivering Chartered Institute of Marketing qualifications and two of the new CIM Specialist Awards, Social Media Management and Content Strategy. I also run a range of social media and content marketing skill sessions and deliver bespoke training to nesma’s clients.

My background

I have worked in marketing and communications since 2001. After roles in technology transfer and destination marketing, I launched Dolezal Consulting in 2009. As lead consultant, I have worked with over 100 clients on a range of strategic marketing projects. I am a passionate marketer and love sharing my knowledge and experience with clients and students. In 2021 I joined the NIHR and am the Senior Social Media Specialist at the NIHR, in the central communications team. My role spans training, campaigns and strategy.

My particular skills and experience

I hold an MA in Marketing from Northumbria University, a Professional Diploma in Digital Marketing from the Digital Marketing Institute, and a BA Hons in Modern Languages from Bristol University. I’m a Chartered Marketer with CIM. My expertise lies in the strategic planning of integrated marketing and communications campaigns for specialist products and services in niche markets. This includes environmental scanning, market research, competitor analysis, buyer behaviour and customer profiling. I helped pioneer content marketing in the North East and embrace new techniques and technology.

My publications

A flight to quality: why content strategy must evolve. Journal Brand Strategy

Editorial – #SMMW19 – San Diego. Journal Brand Strategy
Key Takeaways from Social Media Marketing World 2019

Why I love my job!

I love sharing best practice, latest thinking, and real-world examples to bring learning to life for our students. It’s great to be part of a team who are developing the next generation of marketers and communicators.