What I do for nesma
I’m part of a team of lecturers delivering the Chartered Institute of Marketing qualification in various locations, including Newcastle upon Tyne, Carlisle, and Edinburgh.
I’ve been involved in marketing for nearly 20 years with experience in media organisations and agencies in the North East. I run my own digital consultancy, Causal Effect. My experience spans many sectors including Public and Third Sectors, Educational, Insurance, Hospitality and Housing. I keep busy by being a Member of the Board of Directors at the Foundation of Light, and family life with my wife, two children and dog keep me busy!
My particular skills and experience
Digital Marketing Strategy, Search Engine Optimisation, Content Marketing, Pay Per Click Management, Email Marketing, Conversion Rate Optimisation, Social Media Management, Online Reputation Management and Google Analytics.
Why I love my job!
Teaching digital marketing is incredibly rewarding. I really enjoy delivering session o students and increasing their level of knowledge too. It also keeps me on my toes and ensures I’m on top of my game!