Since the publication of Paul’s first book in 2010 he has complimented his brand consultancy work, lecturing and presenting workshops across Europe, Middle East and Africa. Paul regularly commentates on brand reputation issues in industry journals and national papers and has contributed to the BBC, ITV and Channel5 News. He is a regular industry speaker and events include a talk at ‘The Museum of Brands’ and ‘Marketing Week Live’.
What I do with nesma
Paul delivers many of the CIM’s Brand Management programmes both in the public and in-company team. He has judged the brand category for the CIM Marketing Excellence Awards and contributes opinions regularly to CIM Exchange and CIM Podcast. He delivers his own Employer Branding workshop for nesma and was a Speaker at People Power Conference 2019 at Northumbria University where he gave a talk titled ‘Employer Branding: Are you an employer of choice?’