PR Smith

PR Smith is an international speaker (TedxTalker), author and advisor, founder of SOSTAC® Planning methodology, which helps professionals write plans that boost results, and founder of the Great Sportsmanship Programme, an NFP edutainment programme which inspires a new generation of global citizens – through short sportsmanship stories.

Paul is a CIM Fellow. CIM list SOSTAC® Planning in the Top 3 business models in the world. SOSTAC® is adopted by blue chips like LinkedIn and KPMG, start-ups and SMEs across the world.

A member of CIPR, Paul made the award-winning training video explaining PR with BBC’s Emma Freud in the 1990s. He subsequently founded and directed a consortium of British universities to produce the world’s first series of digitised courses on marketing – using the world’s best gurus & blue chips.

In the 2000s, Paul founded Northern Ireland’s first Creative Digital hub with a real-world and a parallel virtual world launch (in Second Life). Paul now advises renewable energy companies, particularly SupergridSuper, a book/plan to end the energy crisis and decarbonise Europe.

Masterclass Expert