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The nesma story

Veronica Swindale, Managing Director of nesma (North East Sales and Marketing Academy) and mmd Limited (marketing management & development), has a wide range of skills in sales, marketing and communications, consultancy and training, relationship management, key account management and customer experience.

During a successful career in sales and marketing, she recognised the need for good quality professional education and guidance in strategic marketing and communications, which inspired her to set up nesma ten years ago.

nesma is the only study centre in the North of England and Scotland to offer CIM and CIPR qualifications to build marketing know-how in Newcastle, Carlisle, Edinburgh, and in-house UK wide.

mmd provides support and advice so that organisations can be more confident in developing successful marketing strategies to meet the needs of today’s marketplace.

"A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You have to be more creative in your marketing tactics, and this includes investing in your resources.’

Sharing our knowledge

The transfer of knowledge is at the heart of everything we do to ensure there is always a lasting effect.

Our expertise is firmly rooted in hands-on experience alongside professional accreditation by the Chartered Institute of Public Relations and the Chartered Institute of Marketing providing personal and practical support at every stage on your journey.

Marketing Consultancy Projects

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Whichever route your business has taken, there comes the point where you realise that to grow to where you want to get to, you need some marketing input at a strategic level.

Everyone wants to sell more products and services to more customers, more often and to do so in a profitable manner. To achieve this, your business growth objective’s need to be completely embedded into your marketing strategy to provide the rocket fuel your marketing needs.

We can check whether your strategy is in line with your company’s growth ambitions, or we can support your team to create the marketing strategy. Although we find that working in tangent with your team is the easiest way to guarantee that the plan generates a solid return on investment for you.

Corporate Training Services

nesma offers corporate capability services to develop the knowledge, skills and mindset of everyone involved in marketing, communications and digital marketing within your business.

We can help you identify the core skill gaps and develop a bespoke programme to address them.

Providing a mentor you can trust

Everyone can benefit from an outsider’s impartial perspective and holistic viewpoint.

Why not tap into our experience to help you get the best out of your team and grow the talent you already have.

We can develop individual skill sets, sense check activity and nurture a commercial mindset.

Why choose nesma?

Choose our strategy first approach!

Marketing is a vast discipline and is not just about looking good and promotional campaigns. Many businesses invest in marketing without having a real strategy behind them. The trouble with that is how do you know whether the activity you are investing in is getting results for you.

With our strategic outlook, we will focus on the bigger picture and most importantly, how to measure success, ensuring that every pound spent on marketing is working hard for you.

Everything we do needs to be right for you; therefore, we need to get to know you! Which means understanding more about your business, your industry, your clients, their purchasing behaviour, your competitors, your positioning and messaging, before making recommendations!

If you don’t have a real strategy and your marketing is more scattergun than focused, then why not have a chat with us.

Client testimonials

Lindsay Plumpton

NCFE

The training was bespoke to meet the needs of the team and really hit our objectives. It was clear the preparation that had gone into the programme – the materials were excellent, the trainer’s knowledge was, and we’ve come back with lots of new ideas on how to do things differently! Would definitely recommend.

Dawn McGuigan

Gentoo Group Limited

I used nesma’s storytelling workshop to provide my team with a toolkit for developing a new corporate narrative. It really helped us to understand the building blocks of our brand and the ways in which we can tell our story more confidently and effectively. Andy was an excellent tutor and gave us lots to think about.

Katherine

NEPIA

Chris was an excellent trainer – his delivery was engaging and he kept the sessions well structured yet flexible to be tailored to our individual requests and needs. His focus on changing the way we use software – keyboard shortcuts and searching the help function – was very valuable.