Workshops

Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers

Content Marketing Session

This session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.

If you can turn your values into the value they deliver to your customers, then you’re really onto something. It’s time to show them what you do and why only you can do it.

The Destination: How to create content that reaches your customer’s heart, and mind.

Content Marketing Session

It’s not enough to think like a customer, we need to get inside their head to truly understand what motivates them and makes them tick. Unless you’re able to spend time with your customers, you can only make assumptions about what they want and the solutions they require. This session will take you through the process of characterising your customer step by step until you feel confident about what they want to achieve.

Change Management: how do we make it stick?

Change Management Image

Overview  Change management ensures that the change leaves an organisation better than it was before.  This involves understanding what is driving the change, understanding the risks, understanding the people motivators, understanding the benefits, and having the ability to embed the change firmly within the culture of the organisation.  Course structure This is an interactive virtual …

Change Management: how do we take people with us?

Change Management Image

Overview With change we need to see the need, move to meet the need and finish when there is no more need for it!  Successful change is led by people who deliver literally ‘where the rubber meets the road’, those with the ability to build a high concept pitch backed with the ability to clearly …

Powering up your People Management – Challenging Conversations

Managing others can be deeply rewarding; it can also be frustrating and challenging! This session will help to build your confidence and skills when managing poor performance and inappropriate behaviour. Spotting problems early and providing effective feedback is essential to maintain a positive team and progress toward team goals. Feeling confident about addressing poor performance and unhelpful behaviour is an essential part of the people managers toolkit. The session will shed light on simple communication techniques that focus on addressing the issues whilst maintaining your relationship with members of your team.

Powering up your People Management – Harnessing Potential

Understanding others is key to your success as a people manager, in this session we will demystify the principles of behaviour, performance and learning so you understand the key factors that encourage and support positive behaviour and performance. Knowing how to influence, motivate and inspire others will help you to maximise the potential of the people in your team. We will apply some of the key concepts of behavioural science in a clear and practical way.

Powering up your People Management – Managing Yourself

We will start with you, looking at your approach to managing others, exploring your preferred leadership style, identifying your strengths and drivers and anticipating personal challenges. In this session, we will also discover the foundations of emotional intelligence and enhance your self-awareness. Understanding yourself will help you to understand others. The ability to manage your own emotions and behaviours are essential to your success as a people manager and the content covered will give you clues as to your impact on others

Personal Brand Ecosystem

Personal branding builds authority. Authority builds trust and trust builds relationships – mutually beneficial relationships! If your stakeholders feel they know you and believe that you understand and empathise with their pain points, that increases the likelihood of them engaging – and if they are a potential customer – eventually buying from you. Most engagement and interaction with organisations are carried out online, which has become an increasingly crowded marketplace. Your Personal Brand Ecosystem will help you stand out and separate yourself from your competitors as well as provide an opportunity to generate revenue.

Circle of Influence

Influence is everything! Professional networking can be a very powerful asset when developing and growing your personal brand. It enables you to widen your physical reach, enhance your credibility and build mutually beneficial relationships with your stakeholders, helping you achieve your goals! Your Circle of Influence is how you define your network – the people who are and could be – influential to your personal brand. This includes – your customers; colleagues and peers; suppliers and trade partners; competitors; local and regional community; political and business leaders; highly influential personalities including celebrities!