This course is aimed at people new to public relations who want to learn more. It will equip you with a foundation in practical PR and introduce them to the writing and media relationship skills they will need in new PR roles.
Social media is an incredibly powerful place to create and grow your business, and even to develop your own brand community. But so many of us struggle to ‘make the switch’ from a personal presence on social media, to using it as a business and conveying our marketing message in an effective way.
Microsoft Teams is a space to make creative decisions and communicate with one another, so why not learn how to take advantage of all its features in this bite-sized course.
Maintaining an employer brand will help retain the best people and increase motivation and engagement in your organisation. A strong employer brand is a primary factor in attracting the highest calibre of talent to your organisation. Maintaining your ‘employer brand promise’ will help you retain the best people and increase the motivation and engagement levels across your organisation. This course provides you with the insights to develop a differentiated employer brand and the strategies to communicate it internally and externally.
Connect, engage and interact with your target audience. Advanced Social Media is right for you if you know the basics but want to go deeper on Twitter, Facebook, Linkedin and YouTube. Learn how to use the paid features, advertising tools, target the right audiences and read your analytics correctly.
Introduction to Content Marketing is a highly interactive workshop designed to kick-start your Content Marketing journey. Whether you’re an absolute beginner when it comes to blogging or have made a few false starts with a webinar, learn how to get the ‘Content’ habit.