NEW TERM STARTS APRIL

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So why not be inspired by our student stories!

We can’t quite believe we have now completed three terms of virtual teaching, and that we have just announced another set of fantastic Chartered Institute of Marketing exam results with our tutors and students achieving a 95% pass rate.

Whether you’re at the beginning of your career journey, want to move up a level, or need to grow your knowledge in specialist areas, CIM and CIPR qualifications will help take you further, faster.

Here’s an overview from some of our recent students featured in Northern Insight Magazine this month.


Meet Alex
Digital Marketing Executive at SoundbiteLearning UK Ltd

CIM Certificate in Professional Digital Marketing
CIM Diploma in Professional Marketing
CIM Diploma in Professional Digital Marketing

Alex started his CIM journey after internal discussions about his career development. He
quickly progressed from certificate level onto the Level 6 Diploma as it became clear that
CIM qualifications were beneficial to his professional development. Alex became so hooked
on learning that he decided to complete a dual qualification at Level 6 so he now has the
marketing and digital marketing qualifications. After noticing a real difference in his
strategic thinking Alex now has his sights set on the CIM Marketing Leadership Programme.

‘What I enjoyed most about studying was the sense of community with a common goal. All my cohorts were young professionals who were embarking on similar journeys to further their career development’.

Meet Lucy
Alumni Relations Manager at Newcastle University

CIM Diploma in Professional Marketing

Lucy wanted the opportunity to strengthen her professional development. Although she had worked in several engagement and marketing roles, creating marketing strategies and developing exciting campaigns, she was aware that she did not have an academic marketing qualification to support her experience. She wanted the opportunity to learn more about the theoretical principles at both a strategic and practical level to help her navigate the ever-changing marketing field.

‘It was good to gain different perspectives on real-life challenges, discuss possible solutions in a confidential environment, and explore academic theories and marketing initiatives in action’.

Meet Marine
Digital Marketing Executive at Appetite for Business

CIM Certificate in Professional Marketing
CIM Certificate in Professional Digital Marketing

Having no formal marketing qualification, Marine decided Level 4 would help her develop strong marketing skills critical in her career. She found that continuous learning was instrumental in creating more pertinent work. In developing her long-term thinking and employing more marketing and business tools, Marine was significantly able to improve her work quality. She enjoyed taking on board new ideas so much; she decided to double up with a dual qualification in professional marketing & professional digital marketing.

‘Studying has supported me on many levels in my career. First, it kept me busy while on furlough, and then, it helped me secure my new job, and along the way, I loved discovering new people with different backgrounds’.

Meet Charlotte
Communications Coordinator at Innovia Films

CIPR Foundation Award in Public Relations
CIPR Professional PR Certificate

Charlotte wanted to gain more knowledge around Public Relations and learn the best practices for communicating with other businesses. She wanted to learn how to create the best content for the consumer and understand how to evaluate it. Charlotte admits that studying has increased her confidence and improved her performance with robust planning and more targeted messaging. We are delighted she could complete the course earlier than anticipated despite working from home with two young children.

‘I found it fascinating to see what tools worked for one sector, did not always work for another. The tutors were very knowledgeable, and they made a conscious effort to include all participants and every industry’.

Meet Laura
Communications & Engagement Support Officer at NEAS

CIPR Professional PR Certificate

When Laura started her new job, she discovered that it was not only the skills and experience you needed. She needed to know more about how the PR industry worked and how to communicate with her audience to get the best outcomes. And most importantly, Laura wanted to understand how to evaluate her work, so that she could continue to make improvements. She gained a lot of knowledge from her tutors and took plenty of ideas back to the office with her.

‘Since graduating, I am actively taking on more responsibility to write PR plans and lead various work aspects. I now make a specific effort to keep up with the latest industry demands and trends too’.

Meet Karl Hansell
Communications Executive
at BIGGA Ltd & editor of Greenkeeper International

CIPR Professional PR Diploma

Karl wanted to push himself to the next level, he came on the Diploma, not knowing what to expect, but after each session, he would go back to work wholly reinvigorated and excited to practice what he had learned. The expert knowledge that he gained on the course has impressed management and other members of staff. He is now planning and shaping the association’s direction rather than just responding to a knee jerk reaction or instruction.

Karl Hansell CIPR Story

‘The sharing of knowledge around the nesma table was something I appreciated, and it was fantastic to have a group of people with shared experiences in the same room to discuss ideas with’.


As you can see, the CIM and CIPR qualifications are a valuable investment, both in personal and business development.

Our new term starts in April, and all our courses will be going ahead as virtual interactive learning sessions, as we know that interaction with your tutors and peer group is equally crucial to your learning experience.

If you are interested in studying with us, talk to Lucy on 07734 222 254 or lucy.davidson@nesma.co.uk.