This course provides an introduction to the knowledge and skills needed in PR and is a platform for further studies, with a nationally recognised quailfication. Success at this level qualifies you to enrol for the CIPR’s Professional Certificate.
The foundation award focuses on the skills required for an entry-level PR role. Part 1 covers content creation for both traditional media outlets and digital media platforms. Part 2 develops an understanding of the role of PR in an organisation and what PR practitioners do (and don’t do). You will undertake a two-part assessment that tests your practical PR skills.
CIPR Foundation Award in Public Relations
Aims of the module
At the end of the qualification candidates will be able to:
- Create content for written and audio-visual platforms that will engage stakeholders
- Identify and prioritise different audience groups and channels, and justify those choices in the context of building relationships between an organisation and its stakeholders
- Explain how PR helps to support different organisational objectives, and how it works with related disciplines such as marketing communications and advertising.
PR Skills and content creation Component 1 considers the types of content PR practitioners produce and how to target content for particular audiences and channels. It also develops practical content creation skills.
The role of the PR practitioner Component 2 focuses on the role of PR within an organisation. It looks at the contribution PR makes to the organisation’s key objectives, the way PR practitioners interact with other disciplines, and their responsibility to operate ethically and to keep their skills and knowledge up to date.
Aims of the module
Component 1: produce a portfolio of content for traditional and digital media to generate positive coverage for an organisation. 1000 words.
Component 2: produce an accompanying discussion paper showing how the portfolio of content will help deliver the objectives of the PR team in that organisation. 1000 words.
You will qualify for the Foundation Award if you have at least five GCSEs at grade C or above*.
Those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 7.0 or above or equivalent.
* If you do not have the necessary GCSEs or GCEs you may still be accepted at the discretion of the CIPR on the basis of your professional experience (not necessarily in public relations).
Our next cohort will start w/c 18th January 2021.
Interested in our new 3 Day Bootcamp? Email us for dates.