CIPR Foundation Award in Public Relations

Course Overview

This course provides an introduction to the knowledge and skills needed in PR and is a platform for further studies, with a nationally recognised quailfication. Success at this level qualifies you to enrol for the CIPR’s Professional Certificate.

The foundation award focuses on the skills required for an entry-level PR role. Part 1 covers content creation for both traditional media outlets and digital media platforms. Part 2 develops an understanding of the role of PR in an organisation and what PR practitioners do (and don’t do). You will undertake a two-part assessment that tests your practical PR skills.

CIPR Foundation Award in Public Relations

Aims of the module

At the end of the qualification candidates will be able to:

  • Create content for written and audio-visual platforms that will engage stakeholders
  • Identify and prioritise different audience groups and channels, and justify those choices in the context of building relationships between an organisation and its stakeholders
  • Explain how PR helps to support different organisational objectives, and how it works with related disciplines such as marketing communications and advertising.

Module structure

Component 1
PR Skills and content creation Component 1 considers the types of content PR practitioners produce and how to target content for particular audiences and channels. It also develops practical content creation skills.

Component 2
The role of the PR practitioner Component 2 focuses on the role of PR within an organisation. It looks at the contribution PR makes to the organisation’s key objectives, the way PR practitioners interact with other disciplines, and their responsibility to operate ethically and to keep their skills and knowledge up to date.

Aims of the module

Module structure

Assessment Method

Component 1: produce a portfolio of content for traditional and digital media to generate positive coverage for an organisation. 1000 words.

Component 2: produce an accompanying discussion paper showing how the portfolio of content will help deliver the objectives of the PR team in that organisation. 1000 words.

Entry Requirements

You will qualify for the Foundation Award if you have at least five GCSEs at grade C or above*.

Those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 7.0 or above or equivalent.

* If you do not have the necessary GCSEs or GCEs you may still be accepted at the discretion of the CIPR on the basis of your professional experience (not necessarily in public relations).

Course Dates

Our next cohort will start w/c 18th January 2021.

Interested in our new 3 Day Bootcamp? Email us for dates.

 

Cost

Tuition Fees: £695 +VAT | CIPR Assessment and Registration fee: £150

Level

Level 3 | A-level | 6/7 SQA

Duration

3 Day Bootcamp or 3 months

Locations

  • Virtual

Next Start Date

w/c 18 January 2021
Contact Client Support for more details.

Learning Options

Virtual Learning Offering:

The Foundation Award is taught over 15 hours with a total of 7 x 2 -hour daytime or evening teaching sessions, via Teams, with 2 x 30 minute 1:1 assignment feedback tutorials.

Our teaching is live and interactive reflecting our face to face teaching but online, for more information please don’t hesitate to contact us.

The Bootcamp learning option allows you to complete the teaching for this qualification in 3 days, and intense but effective option.

Need help deciding which course is right for you?
Call us on: +44 (0) 7734 222 254 or email: hello@nesma.co.uk