Course Overview
A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.
You’ll have the choice to choose from two qualifications at this level, to suit your individual career path.
- Certificate in Professional Marketing
- Certificate in Professional Digital Marketing
Each module can also be achieved as an individual award.
To achieve either qualification at Level 4, you’ll need to gain a pass in both mandatory modules and one elective module.
This is the pathway you would follow to achieve the Certificate in Professional Marketing, and we have cohorts starting in January / April & September annually.
Each module of the qualification can also be achieved as an individual award.
Applied Marketing
Aims of the module
In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Module structure
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. By the end of this module you should be able to:
Unit 1: The Marketing Concept
- Understand the contribution of marketing to the organisation (15%)
- Know what influences customer behaviour across a range of contexts (15%)
Unit 2: Analysis and Insight
- Understand the factors and trends in the marketing environment and how they affect marketing (15%)
- Know a range of options for gathering relevant marketing information (15%)
Unit 3: Marketing Mix
- Understand the application of the marketing mix within different marketing contexts (20%)
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)
Planning Campaigns
Aims of the module
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Module structure
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Campaign Process
- Understand the process of planning a campaign (15%)
- Know how to undertake an internal and external situational analysis (15%)
Unit 2: Planning Campaigns in Action
- Know how to develop a successful campaign plan (30%)
- Understand how to implement a plan in practice (20%)
Unit 3: Campaign Success
- Understand the principles of monitoring a marketing campaign (10%)
- Know how to undertake a post-campaign evaluation (10%)
Customer Insight
Aims of the module
Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
Module structure
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Fundamentals of Customer Behaviour
- Understand the range of customer contexts in which the marketer operates (15%)
- Understand the key factors that influence customer behaviour (20%)
Unit 2: Customer Experience
- Understand the customer experience (15%)
- Know how to enhance the customer experience (15%)
Unit 3: Measuring and Monitoring
- Understand the range of research methods and metrics available to monitor customer experiences (20%)
- Know how to use and apply research approaches to gain insight and inform decision making (20%)
Client Support
Not sure if this course is right for you?
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Assessment Method
To achieve either qualification at Level 4, you’ll need to gain a pass in both mandatory modules and one elective module.
Applied Marketing Assessment: Examination
- The 2-hour examination will be online and comprise multiple-choice questions.
Planning Campaigns Assessment: Assignment
- The assessment will require submission of an assignment based on a theme and an organisation of choice.
Customer Insight Assessment: Assignment
- The assessment will require submission of an assignment based on a theme and an organisation of choice.
Entry Requirements
The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. You can choose between two qualifications to suit your individual career path.
You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing or Certificate in Professional Digital Marketing.
If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.
Course Dates
Our next virtual cohort will start w/c 9 September.
Or if you would prefer face-to-face teaching we are now working in partnership with Kendal College to offer you the option to study this qualification, on-site at the college in daytime or evening classes.
For more info please contact jen.lorimer@nesma.co.uk.
What our students say
Marketing Manager
Your Move - Chris Stonock
This was one of the most enjoyable and informative workshops I have attended. The atmosphere was relaxed and friendly which was really conducive to learning and Jo was able to focus specifically on my industry, which was really helpful. The learning materials that accompanied the course were informative and easy to understand. I am now armed with a wealth of ideas on how to produce effective content, target the right customers and make my organisation stand out from the crowd.
Meryl Bentham
Gardner Aerospace
nesma is a first-class study centre combining excellent facilities and knowledgeable, supportive tutors who really feel like partners through the learning process. Small, interactive groups promote valuable discussion between students - a great way to transfer theory into the real world.
Need help deciding which course is right for you?
Call us on: +44 (0) 7734 222 254 or email: hello@nesma.co.uk