CIPR Professional PR Certificate

Course Overview

This qualification is going ahead from w/c 15th June, it will be delivered via Live, Interactive Group Webinars, to replicate as closely as we can our nesma classroom teaching style.

The Professional PR Certificate will give you a detailed introduction to PR and enable you to develop the knowledge and skills to progress in a career in PR.

The aim of the CIPR Professional PR Certificate is to introduce the candidate to the context, concepts and practical tools of Professional PR that will enhance their understanding of their chosen profession and enable them to develop the skills and abilities necessary to progress in their career.

CIPR Professional PR Certificate

Aims of the module

Candidates will:

  • Research and develop PR plans, create content that helps an organisation to tell a story, change attitudes and influence behaviours, and/or market products and services; and measure the impact of communications activities.

Module structure

Unit 1: PR in Context: Research and Planning
Unit 1 positions public relations in the economic, social and political contexts in which it functions and considers areas of PR practice. It examines where PR sits within organisations and how it adds value. It considers practical challenges and introduces conceptual underpinnings relating to PR planning within a framework of organisational strategy, vision and goals, developing capabilities in PR, and communications research and planning. An analytical perspective is applied to encourage candidates to reflect on their own experience alongside case studies of organisations and scenarios.


Unit 2: Content, Media and Engagement

Unit 2 considers: how to create and manage communications that work; how individuals and groups react and respond to PR activities; and how PR can affect that response. It examines concepts and theories related to PR practice. The ways in which developments in technology have affected the balance between organisations, stakeholders and publics are discussed. The key concepts and related methods underpin the study of media and social media channels, the creation of ethical and compelling content, storytelling, content curation, and interpreting, and using data. Candidates are encouraged to draw on their own experience alongside case study examples of campaigns and professional practice.

Unit 3: Measurement, evaluation and professional ethics
Unit 3 focuses on the delivery of communications and PR activities; and how they are managed, monitored and measured, including the contrasting roles of consultancy and in-house professionals. Current best practice on evaluation (AMEC guidelines) is introduced to equip the candidate with practical tools to use in the workplace. The links between objective setting (Unit 1) and content development (Unit 2) and their impact on the organisation’s strategic goals are explored. The Unit also considers the professional status of the discipline, and introduces key legal and regulatory concepts. The ethical dimension within which public relations operates, including the CIPR Code of Conduct, is examined.

Assessment Method

Unit 1 Assessment:

PR Plan and statement of reflection: A 2000-word PR plan + Supporting 500-word (maximum) statement of reflection on own learning relating to planning theory, concepts and models.

Unit 2 Assessment:

Content curation report, written content and statement of reflection: Based on the plan developed in Unit 1, a 1000 word (+/-10%) content curation report + Supporting 500-word (maximum) statement of reflection on own learning relating to communication techniques and concepts employed in the visual and writing tasks.

Unit 3 Assessment:

An Executive report, statement of reflection and discussion of ethical issues: A 1500-word (+/-10%) executive report + A 500-word (maximum) discussion of the ethical and legal decisions involved in planning.

 

Entry Requirements

You qualify for the CIPR Professional PR Certificate if you have any of the following:

  • CIPR Foundation
  • any UK recognised degree, or equivalent
  • 2 years’ relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade 5 or above, 1 of which must be in the English Language.
  • In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Course Dates

This qualification is going ahead from w/c 15th June, it will be delivered via Live, Interactive Group Webinars, to replicate as closely as we can our nesma classroom teaching style.

 

Available in Newcastle,  Carlisle and Edinburgh.

Newcastle from nesma, 19 Lansdowne Terrace, Gosforth, NE3 1HP

Carlisle from The Guild, 5 Abbey St, Carlisle, CA3 8TX

Edinburgh from Jurys Inn Edinburgh, 43 Jeffrey Street, Edinburgh, EH1 1DH

Please email hello@nesma.co.uk to register your interest

Cost

Course Fees £1,725 + VAT & CIPR Registration £810 & Assessment fees £75 = Total Cost £2,955 including VAT

Level

Level 5 | Degree | 8/9 SQA

Duration

9 months

Locations

  • Virtual

Next Start Date

June 2020. Please contact for more details and delivery options.
Contact Client Support for more details.

Learning Options

A Virtual Programme is now being offered, please get in touch for more info about daytime and evening sessions.

Class-based learning:
This Certificate is taught over 48 hours, broken down over 3 Units with a total of 8 x 6-hour daytime teaching sessions.

Need help deciding which course is right for you?
Call us on: +44 (0) 7734 222 254 or email: hello@nesma.co.uk