CIPR Professional PR Diploma

Course Overview

This qualification is going ahead from w/c 12 October, it will be delivered via Live, Interactive Group Webinars, to replicate as closely as we can our nesma classroom teaching style.

Take a strategic approach to PR and prepare to lead at board level. 

Gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement and evaluation, and PR leadership. All underpinned by reference to ethics and the code of conduct.

You’ll also put your learning into practice, evaluating a wide range of PR concepts and techniques and applying them practically to your own work and sector.

It’s right for you if you’re an experienced PR professional and are ready to progress towards a senior management position, or if you have previously studied the CIPR Professional Certificate in Public Relations.

CIPR Professional PR Diploma

Aims of the module

The new CIPR Professional PR Diploma syllabus is based on professional practice underpinned by core PR principles, models and concepts.

Module structure

The syllabus incorporates three separate units.

  • The first unit is focused on the PR strategy and planning process, with an emphasis on research that establishes robust communications objectives, related to the organisation’s goals.
  • The second unit is focused on communications and engagement, with an emphasis on content, which reflects employers’ views that management of content across the organisation is an essential competence.
  • The third unit is focused on the leadership of PR activities, with an emphasis on management of projects, campaigns and resources; internal stakeholders, the PR team and key suppliers; and on measurement and evaluation.

Students would be awarded a CIPR Professional PR Diploma by successfully completing all three units.

Assessment Method

There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 9 to 12 months. As well as the tuition time, you’ll need to set aside approximately 10 to 12 hours per week for self-study. This might increase as you work towards submitting your assessments.

Unit 1: PR Strategy and Planning Assessment: Executive report (and summary situation analysis)

Unit 2: PR Content, Communications and Engagement Assessment: Thought leadership article (and statement of reflection)

Unit 3: PR Management, Measurement and Evaluation Assessment: Management proposal outlining recommendations for performance improvement.

Entry Requirements

You qualify for the CIPR Diploma if you have any of the following:

  • CIPR Professional Certificate in Public Relations

One of the following plus 1 year’s relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism):

  • CIPR Internal Communications Certificate
  • postgraduate professional qualification in a related discipline (e.g. CIM diploma)
  • UK Bachelor’s degree or equivalent in a PR-related discipline: business, marketing, management, communications, media or journalism.

One of the following plus 2 years’ relevant full-time employment in public relations (or related sectors):

  • CAM Advanced Diploma in Marketing Communications
  • NCTJ Diploma
  • UK Bachelor’s degree or equivalent in any other subject
  • LCCIEB qualification which must comprise 5 level-3 subjects in PR, marketing, advertising, and principles & practice of management.

4 years’ relevant full-time employment in public relations (or related sectors) and 5 GCSEs at grade C or above, 1 of which must be in the English language.

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Course Dates

This qualification is going ahead from w/c 12 October, it will be delivered via Live, Interactive Group Webinars, to replicate as closely as we can our nesma classroom teaching style.

 

Available in Newcastle, Edinburgh and Carlisle

Newcastle from nesma, 19 Lansdowne Terrace, Gosforth, NE3 1HP

Carlisle from The Guild, 5 Abbey St, Carlisle, CA3 8TX

Edinburgh from Jurys Inn Edinburgh, 43 Jeffrey Street, Edinburgh, EH1 1DH

Please email hello@nesma.co.uk to register your interest

Cost

Tuition Fees: £2,385 + VAT | CIPR Assessment fee: £990 | CIPR Registration Fee: £75 | Total Cost £3,450 ex VAT / £3927 inc VAT

Level

Level 7 | Masters | 11 SQA

Duration

1 Year

Locations

  • Virtual

Next Start Date

w/c 12 October 2020. Please contact for more details and delivery options.
Contact Client Support for more details.

Learning Options

A Virtual Programme is now being offered, please get in touch for more info about daytime and evening classes.

Class-based learning:
This Diploma is taught over 48 hours, broken down over 3 Units with a total of 8 x 6-hour daytime teaching sessions.

Need help deciding which course is right for you?
Call us on: +44 (0) 7734 222 254 or email: hello@nesma.co.uk