CIM Northern Awards 2017 announced

CIM has announced that entries are now being taken for their 2017 Northern Awards, which will be held in Manchester on Thursday 09 November. The CIM Northern Awards, now in its fourth year, celebrates the insight, creativity and success of the Northern marketing industry, the outstanding campaigns and the talent from across the North of …

Celebrating Four CIM Commendations in April

The Chartered Institute of Marketing has commended nesma four times for its excellent performance during the April 2017 assessment session. It’s good news for our study centre and a big thank you to our team, tutors and students for making it happen as these commendations reward the hard work and commitment of everyone. This is accompanied by an …

What's it really like to be studying again!

If you are thinking about studying, what is the reality? Almost all nesma students are working and learning, and with the new academic term fast approaching in July, I thought I’d give some candid advice to those who are looking to study with us this year. It goes without saying that time management is critical, but …

Meet new nesma tutor Emma Greenwood

New nesma tutor, Emma Greenwood, is featured as one of the CIM’s 50 North East Marketing Greats. The North East Marketing Greats’ are marketing figureheads from some of the biggest brands in the region and industry sectors that are driving the Northern Powerhouse economy. Emma is Group Marketing Manager at British Engines, a global engineering group …

Help us shape the Level 7 consultancy module

Are you a marketing consultant or do you employ any? Consultancy is one of the next modules for the NEW CIM Marketing Leadership Programme Level 7  to start in mid-June. In preparation for delivering this module, we would love your thoughts on the subject. We are trying to establish the pros and cons of working …

Good professionals are always keen to learn

Professions are changing. In 2012 81 per cent of the professional bodies required full members to have a degree. By 2015 this had fallen to 36 per cent. Does it mean that standards are falling? Or is it a reflection of the different entry routes into a profession? Will the 36 per cent with degrees …

Marketing challenges and opportunities in 2017

Yesterday the nesma team attended the CIM Northern Conference to explore the Northern Powerhouse and the challenges presented by Brexit.   Here is a summary of the CIM report which was given to all delegates summing up the key challenges currently facing marketers in 2017; Brexit, the role of brands, GDPR, digital, customer engagement and skills shortages. Findings from …

Working together after studying together

“IT’S GREAT TO BE WORKING TOGETHER USING THE KNOWLEDGE WE GAINED AFTER WE MET ON THE DMI COURSE” Since meeting on a nesma course in 2014, Charlie Grabham, operations director at Solutions Recruitment, and Aimee Muirhead, marketing director at Narrative Integrated Communications, have continued to develop their professional relationship, creating a partnership between their two …

The Apprenticeship Levy launches today

Why we think it could be money well spent… The new tax year brings a new levy. Not usually something to get excited about! As of today, employers with an annual pay bill in excess of £3 million will be required to pay the Apprenticeship Levy. If you’re an SME, chances are you won’t be …