Graduation is a time to celebrate and reflect on your personal achievements. It’s a special day, where emotions run high with so many achievements being recognised. nesma is delighted for all our graduates from the Certificate in Professional Marketing, the Diploma in Professional Marketing and the Marketing Leadership Programme. Having donned their gowns and mortarboards in …
Storytelling and narrative are critical to Strategic Communications and PR. Kick-start your year and transform the story you will be telling about you, your business and how you will make the best of challenging circumstances in 2019. Transform the story you will be telling in 2019 with a one-day in-company masterclass. Just 2 dates available …
Deb Sharratt an award-winning, PR practitioner and a tutor on CIPR qualification & communication courses with nesma has pulled together some prudent advice in a blog called – 9 challenges independent PR practitioners face every day – and how to overcome them. She share’s what she thinks are the 9 challenges that need to be overcome to …
Once upon a time… Many fairy stories start with this beginning and then go on to enthral us with tales about magic, the rivalry between good and evil and throw in a little ethical or moral understanding and we have a winning formula. With our own communications, we often fall into the trap of hitting …
New to Newcastle We are delighted to announce a new strategic partnership with the Chartered Institute of Marketing (CIM) to deliver 9 new training courses from our Newcastle Study Centre. This means that from November individuals, teams and organisations in the North East and beyond will be able to access the CIM’s open courses without …
So what happens when you do different things? Having had a busy couple of weeks early in September, I found myself wondering about the value of networking and doing different things. Is this what continuing professional development is all about? Making sure we are continually updating our skills, contacts and knowledge to keep ourselves relevant for …
Keep up to date by studying with our leading practitioners. The roots of true achievement lie in the will to become the best that you can become – Harold Taylor Whether you are looking to complete a CIM, DMI or CIPR qualification or participate in one of our specialist 1-day skills development courses Lucy is always on hand to …
Three ways of using customer journey mapping for marketing success Have you heard of customer journey mapping before? If you’ve never given it a try, it’s not only a fun exercise for your team that builds a great customer focus. It’s also an absolute goldmine of ideas for content, customer experience development and marketing strategy. …
Why do you need more powerful narratives and stories to transform what you do? There’s a story of four bricklayers at work. The first says they are laying bricks. The second explains they are building a wall. The third celebrate they are building a cathedral. The fourth declared ‘I am building the house of God!’ Transform …
What are the three barriers that stop us targeting our marketing for success? I want to grow my/our business, but I’m not sure where to start. If this sounds like you, take heart – you’re in an exclusive club of 95% of small business owners and marketers I talk to. In this post, I’ll address …