The Inventory: How to design a Content Marketing Plan that keeps you sane

Content Marketing Session

If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets, but may also include offline, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content, or ‘hero’ assets like video, podcasts, webinars, online events and e-books.

Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers

Content Marketing Session

This session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.

If you can turn your values into the value they deliver to your customers, then you’re really onto something. It’s time to show them what you do and why only you can do it.

The Destination: How to create content that reaches your customer’s heart, and mind.

Content Marketing Session

It’s not enough to think like a customer, we need to get inside their head to truly understand what motivates them and makes them tick. Unless you’re able to spend time with your customers, you can only make assumptions about what they want and the solutions they require. This session will take you through the process of characterising your customer step by step until you feel confident about what they want to achieve.

Advanced Storytelling

Enjoy this free Webinar Express series from CIM on 14 October 2021. Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%. Speaker: Richard Newman, Founder and CEO of UK Body Talk.

Focusing your marketing strategy on recovery and growth

Join CIM for another great webinar in the Webinar Express Series on Tuesday 16 February 2021. The coronavirus pandemic has elevated the relevance of reputation and relationships in marketing. Over the past year, businesses with a clear vision and purpose have stood out, while those who have failed to act responsibly have been exposed.  

But the seemingly unending uncertainty has made it challenging for marketers to know what they should be doing, both tactically and in terms of implementing or redefining marketing strategies. In this webinar, strategic marketing consultants Jade Tambini and Georgina Lewindon, together with data and analytics consultant Sameer Rahman, will answer some of the pertinent questions at the forefront of marketing professionals’ minds. Drawing on their versatile combined experience, they’ll provide practical advice for how to position your marketing strategy over the next few months to enable your business to recover and grow. 

The darker side of nudging

Join CIM for another great webinar in the Webinar Express Series on Thursday 11 February 2021. The darker side of nudging – when the ends don’t justify the means… Charity and social marketers, behaviour change practitioners and social policy campaigners do good, well that’s their aim. Supported by clear objectives, detailed policies, defined behavioural outcomes and ethical codes of conduct, the choice of marketing techniques should be straightforward.

Leading through turnaround and transformation

Join CIM for another great webinar in the Webinar Express Series on Tuesday 26 January 2021. Few places illustrate the possibility of transformation in the most unpromising of circumstances as the Eden Project. The way a post-industrial landscape in the poorest part of the UK’s poorest county was turned into an iconic destination, educational charity and environmental inspiration shows what can be achieved working as a community and in harmony with nature. A worked out clay pit near St Austell in Cornwall is now a beacon of biodiversity and environmental optimism, welcoming over a million visitors a year, supporting thousands of jobs and inspiring successor projects around the world.

Demystifying and simplifying customer journey mapping

Join CIM for another great webinar in the Webinar Express Series on Wednesday 11 November 2020. The pandemic has caused, potentially permanent, changes to customer behaviour – mainly a shift from in-person to digital channels (McKinsey 2020). And in response, many organisations are ‘digitally transforming’ and quickly developing new digital products and services.

The UK food and drink market 2020 and beyond – where to now?

Join CIM for another great webinar in the Webinar Express Series on Thursday 10 December 2020. For all sorts of reasons, 2020 has been one of the most eventful years in food and drink retail. The pandemic led many consumers to take their first steps into online shopping, and retailers who were not prepared for the change struggled to keep up with massively increased demand.

Sustainability: Is it time for marketing to grow a conscience?

Join CIM for another great webinar in the Webinar Express Series on Thursday 19 November 2020. Covid-19 is dominating our health and well-being in 2020 and yet the need to consider the green planet agenda has never been so pressing. This webinar introduces a range of ideas and exercises to help anyone in marketing and business think through their approach and become a superhero for sustainability.