We are absolutely over the moon that Deb Sharratt has been shortlisted for Outstanding Independent PR Practitioner, in the industry’s top awards in the region. We can’t wait for the PRide Awards dinner which will take place at The Biscuit Rooms in Newcastle on Friday 7 December, of which we are sponsors, to find out who …
For the past few months, I have been on the Santander University SME internship programme, working as the PR and Marketing Intern at nesma (North East Sales & Marketing Academy). My favourite part of the internship has been exhibiting and networking at various events across the North East. The first of these was the North …
nesma will start teaching the new CIPR Professional PR Diploma from September 2018 in our study centres in Newcastle, Edinburgh, Carlisle and Glasgow. This master’s level course will enable you to evaluate a wide range of PR concepts and techniques, as well as giving you the opportunity to apply these practices to your own sector …
Newcastle is in the middle of an 80-day celebration of the North of England’s pioneering spirit. Among other things, the programme is crammed full of innovation which got me thinking about where does marketing sit with innovation? According to Peter Drucker, “Business has only two functions – marketing and innovation”. The scary facts are that …
It’s that time of year again! Our tutors and students worked their socks off to achieve another 97% pass rate and if we are lucky we get one of the CIM’s lovely letters of commendation. Well, it arrived this week and we’re all cock-a-hoop. We are delighted once again that the Awarding Body at The Chartered …
Here are Rebecca’s thoughts on her final session for the CIPR Foundation Award in Public Relations. This half-day was split into studying the ethical side of PR as a group, followed by tutorials with the tutors to go over our plans for our assignments individually. A study done by Cone Communications revealed these findings about how customers …
The CIPR Northern Conference is back on Friday 13 July and with only a few tickets remaining, you’ll need to book yours quickly. Join us at the Crowne Plaza in Newcastle from 9 am for an exciting programme of keynote speeches, debates and workshops, following the theme of ‘PR: The Art and Science of Engagement’. nesma …
Managing Director of nesma and Course Leader, Veronica Swindale has been confirmed as one of this year’s judges at the North East Marketing Awards. As a Chartered Marketer, Fellow and CIM Ambassador of the North, Veronica is the perfect choice for judging the huge wealth of talent that the North East has to offer. These …
We enroled our intern, Rebecca on the CIPR Foundation course. It is a 3-day course that defines the field and the scope of public relations. Here are Rebecca’s thoughts on day 2 of the course with tutor Debbie Sharratt. The average journalist receives approximately 300 press releases every day, and 79% decide whether or not they should …
I’ve just finished the Level 4 Marketing module and here’s what I’ve learnt! This term we’ve had students from a range of organisations studying on the CIM Certificate in Professional Marketing – Level 4 – Marketing Module including government body Homes England, Fabricom Offshore Services, Citygate and Intu Metrocentre. It’s been great to learn more about these …