Short Courses
Using ‘HotJar’ to identify & assess key web traffic behaviour online
nesma Online , United KingdomThis suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!
Developing your holistic website strategy
nesma Online , United KingdomThis suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!
What is Change Management? How do we recognise the need for change and make it happen?
nesma Online , United KingdomThe change management process is a series of tasks outlined for a seamless transition from a current state of affairs to a new one without obstructing the workflow or suffering any damages. Sounds idyllic, so why do we find it so hard?
These practical workshops will provide you with the skills and knowledge you need to recognise the need for change, take people with you on the change journey, and best of all make it stick. We’ll identify what change is, what it needs and how you can add value to create and deliver your seamless process.
Change Management: how do we take people with us?
nesma Online , United KingdomThe change management process is a series of tasks outlined for a seamless transition from a current state of affairs to a new one without obstructing the workflow or suffering any damages. Sounds idyllic, so why do we find it so hard?
These practical workshops will provide you with the skills and knowledge you need to recognise the need for change, take people with you on the change journey, and best of all make it stick. We’ll identify what change is, what it needs and how you can add value to create and deliver your seamless process.
Change Management: how do we make it stick?
nesma Online , United KingdomThe change management process is a series of tasks outlined for a seamless transition from a current state of affairs to a new one without obstructing the workflow or suffering any damages. Sounds idyllic, so why do we find it so hard?
These practical workshops will provide you with the skills and knowledge you need to recognise the need for change, take people with you on the change journey, and best of all make it stick. We’ll identify what change is, what it needs and how you can add value to create and deliver your seamless process.
The Destination: How to create content that reaches your customer’s heart, and mind.
nesma Online , United KingdomMarketing is impossible without great content. Whether it’s copy, images, audio, or video there is a hungry audience online keen to learn all about you and what you do best.
These practical workshops will provide you with the skills and knowledge you need to turn customer insight into effective, impactful online content. We take you through the steps you need to take to become a serious, competent content creator.
Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers
nesma Online , United KingdomMarketing is impossible without great content. Whether it’s copy, images, audio, or video there is a hungry audience online keen to learn all about you and what you do best.
These practical workshops will provide you with the skills and knowledge you need to turn customer insight into effective, impactful online content. We take you through the steps you need to take to become a serious, competent content creator.
The Inventory: How to design a Content Marketing Plan that keeps you sane
nesma Online , United KingdomMarketing is impossible without great content. Whether it’s copy, images, audio, or video there is a hungry audience online keen to learn all about you and what you do best.
These practical workshops will provide you with the skills and knowledge you need to turn customer insight into effective, impactful online content. We take you through the steps you need to take to become a serious, competent content creator.
LinkedIn for Sales & Business Development
nesma Online , United KingdomLinkedIn is the most effective social media platform to research, prospect and convert your target customers. Learn how to use advanced search tools to reach and connect with your business or commercial customers.
Getting Going with GA4 – Workshop
Online , United KingdomThe 1st July deadline to move over to GA4 is fast approaching. Are you struggling with your GA4 setup? Do you want to understand what it's all about and how you can make the most of the data? Then join Steven Parker and NESMA on this hands-on 3-hour session where he will guide you through best practice setup and configuration.