Getting Going with GA4 – Workshop

The 1st July deadline to move over to GA4 is fast approaching.

Are you struggling with your GA4 setup? Do you want to understand what it's all about and how you can make the most of the data? Then join Steven Parker and NESMA on this hands-on 3-hour session where he will guide you through best practice setup and configuration.

In this packed and fast-paced 3-hour session you will cover the following:

• GA4 Intro
• How it differs from Universal Analytics
• Changes and updates to the dimensions and metrics in GA4
• GA4 Account Structure
• Setting up your data stream/s
• Setting up audiences, conversions, and events
• Data exclusions and filtering
• How to navigate the new interface
• Using the URL Builder to track campaign data accurately

In this workshop, attendees will be encouraged to update these elements within their own accounts, so should therefore have their Google Analytics permissions set to administrator level to be able to action.