Virtual Workshop

Using ‘HotJar’ to identify & assess key web traffic behaviour online

Although quantitative data from web analytics tools such as ‘Google Analytics’ provide us with a good indication of how many people visit our site, how they access it and what they do there, they can’t answer questions such as “why is my web traffic not clicking on ‘x’ button?”

This is where qualitative analytics tools come in, such as HotJar, that facilitate things such as on-page feedback, screen recordings, and surveys that enable customers to tell us precisely what they did or didn’t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers.

Maximising your on-page SEO strategy

An essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone’s query online. This organic component of a web strategy cannot be overlooked, and so efforts need to be made in one’s understanding of this practice & its implications for your business’s online presence.

Using Google’s ‘Web Analytics’ tool to learn about your web traffic

Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they’re coming from (e.g. social media or organic traffic) and how they’re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle – web analytics. Whether you’re currently using web analytics tools or not, you’re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future.

Selling in the story

So you have a well written press release. Now what do you do with it? This session will look at meeting journalists’ needs while getting your message across.

Writing a press release

Media relations is a key part of PR and although the media landscape has changed, there is still a need for effective press releases. This session will take you through the steps to writing a press release that journalists will want to use.

Introduction to Public Relations

This course is aimed at people new to public relations who want to learn more. It will equip you with a foundation in practical PR and introduce them to the writing and media relationship skills they will need in new PR roles.

Optimising your Social Media copy

Social media is an incredibly powerful place to create and grow your business, and even to develop your own brand community. But so many of us struggle to ‘make the switch’ from a personal presence on social media, to using it as a business and conveying our marketing message in an effective way.