Marketing

Know your customer

Join CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.

North East Expo Live

Why not join us at North East Expo Live on Wednesday 15 July 2020. It is an online half-day event to bring together North East businesses to showcase virtually what the North East has to offer – Pop into our virtual booth for a chat!

Brand activation – March 31 – Cancelled

* This event has been cancelled.* Gerry Campbell, will explore how brands can ‘pull at the heart strings’ of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.

NE Marketing Greats Get Together

The next scheduled Marketing Greats Get Together is on 27 February 2020 at 4 pm. It is kindly hosted by Neil McLoram at Brewin Dolphin’s Newcastle office, the topic for this session will be The Role of Marketing in the Board Room.

What's the big deal about sport?

Every month Veronica interviews members of nesma’s network to discuss issues they face in achieving their marketing objectives. This month she managed to grab some time with John Oates, Head of Commercial at Newcastle Rugby Ltd. Just in time, as the rugby season is about to kick-off, and the Rugby World Cup in Tokyo will keep …