Join us in September! nesma offers CIM courses from level 3 to level 7. Each module at every level is designed to help marketers meet the increasing demands of contemporary challenges at every stage in their careers.
If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets, but may also include offline, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content, or ‘hero’ assets like video, podcasts, webinars, online events and e-books.
This session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.
If you can turn your values into the value they deliver to your customers, then you’re really onto something. It’s time to show them what you do and why only you can do it.
Overview Change management ensures that the change leaves an organisation better than it was before. This involves understanding what is driving the change, understanding the risks, understanding the people motivators, understanding the benefits, and having the ability to embed the change firmly within the culture of the organisation. Course structure This is an interactive virtual …
Overview With change we need to see the need, move to meet the need and finish when there is no more need for it! Successful change is led by people who deliver literally ‘where the rubber meets the road’, those with the ability to build a high concept pitch backed with the ability to clearly …
Overview Change Management is an enabling process which focuses on the people side of change and as a manager, you must understand why change is happening in your organisation. To be effective you must be able to communicate the need for this change to either the strategic or to the delivery level of your organisation. …
Join CIM for another great Webinar Express on Thursday 6 May 2021. We are living in truly unprecedented times, in which the lives of people and organisations are being truly disrupted. In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.
Join CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021. Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve? This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.
Join CIM for another great Webinar Express on Tuesday 13 April 2021. Transform your results and increase your influence through advanced business storytelling strategies. In this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients, team and stakeholders, so that you compel them to listen and dramatically increase your business results.
Join CIM for another great Webinar Express on Tuesday 30 March 2021. With sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.
In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.