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Video Marketing – Newcastle – 27 Sept

How to build your brand with online videos

Join us for a fun and practical day on how to create your own online videos to promote your business using your laptop or smartphone!

Date: 13 June 2018
Location: nesma, Gosforth
Time: 9:30am - 4:30pm
Course Leader: Pascal Fintoni

Designed for professionals new to video marketing, we will explore all the steps needed to create online videos for your business by sharing the techniques used by successful video bloggers, documentary makers and film producers. This hands-on day will be delivered by experienced digital marketer and independent video maker Pascal Fintoni who will guide you through 6 sessions filled with tips and advice:

Part 1 – Why online video marketing? A ‘scene setting’ module to look at:

  • the role of online videos in your online marketing strategy in 2018
  • the impact of mobile phones and how it is changing social media forever
  • the 3 essential steps of successful video marketers:

Video Messaging – Video Meeting – Video Marketing ©

Part 2 – Video Messaging – Build your confidence and get more value from your phone:

  • learn how to use Twitter, Facebook, Instagram, Linkedin and more for video messaging
  • learn about the range of video messages that will make a difference to your business
  • Practical Exercise: practise recording video messages with your smartphone

Part 3 – Video Meeting – Build your audience and video content for blogging:

  • learn how to use Periscope, Facebook Live, Zoom and more for your Q&A sessions
  • how to structure your video meetings using documentary making format
  • Practical Exercise: planning your future video meeting sessions

Part 4 – Video Marketing – Build your brand and drive traffic to your website:

  • learn about the ‘3 Essential Online Videos’ which will improve website conversion
  • how to use scriptwriters’ storytelling tools to keep your audience engaged
  • Practical Exercise: storyboarding your future video marketing content

Part 5 – Video Making Tips - Building your filming and editing kit on a budget:

  • Learn about the kit you will need to create your own mobile recording studio
  • how to use filmmakers’ techniques for best results: light, location, length
  • how to edit your online videos fast and make them look professional

Part 6 – Video Promotion Tips - Publishing and sharing your online videos:

  • Learn about the right webpage layout to showcase your online videos
  • how to use YouTube and its many features to host your online videos
  • how to use social media platforms to share and promote your online videos

About Pascal

Pascal Fintoni is a professional trainer and speaker with over 22 years of practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.

Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to coach business owners to take back control of their digital communications and become the most trusted brand in their chosen markets.

Q&A Session - Close

Talk to us!

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@nesma.co.uk

Thursday 27th September, 2018
9:30 am - 4:30 pm

Event website


nesma Study Centre 19 Lansdowne Terrace
Gosforth, Newcastle upon Tyne NE31HP United Kingdom
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T: 07734 222 254