Employer branding Archives

Enhance brand performance by recognising and rewarding your talent

Motivate and sustain engagement by encouraging a culture that recognises high performing employees and rewards those behaviours that bring the values and culture of the organisation to life. We look at how to create a recognition and rewards programme that inspires employees to realise the organisation’s mission and reinforce strategic objectives. Celebrated employees place the organisation in the public’s consciousness as a great place to work and do business with.

Create a thriving culture of employee engagement

Engaged employees are more likely to find a sense of belonging in an organisation where they are inspired to fulfil their full potential. High levels of employee engagement are linked with increased operational efficiency, lower wastage and reduced loss from theft and errors. The reality of employees actually ‘living the brand’ is dependent upon a strong commitment from the employee to the organisation that they feel is reciprocated. Engaged employees display team spirit contributing to a sense of purpose and identity in the marketplace by bringing the brand proposition to life.

Realise the power of your brand’s Values

A brand’s values represent what it stands for and what it believes in; they are the guidelines that form its moral compass. Values provide direction on how to behave in any given situation; they dictate the behaviour of the brand and influence decisions. The values you choose can be applied to everything, including the product experience, choice of staff, and how you react in a crisis. Values should be clear, authentic and resonate with everyone inside the organisation. They need to be clearly understood by employees, adopted by them and consistently acted upon. The brand’s values should help the organisation achieve its vision and not restrict it. Strong brands are respected for their values and are defined by them.

Know your customer

Join CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.

North East Expo Live

Why not join us at North East Expo Live on Wednesday 15 July 2020. It is an online half-day event to bring together North East businesses to showcase virtually what the North East has to offer – Pop into our virtual booth for a chat!

Developing an Employer Brand – Thursday 1 October

Maintaining an employer brand will help retain the best people and increase motivation and engagement in your organisation. A strong employer brand is a primary factor in attracting the highest calibre of talent to your organisation. Maintaining your ‘employer brand promise’ will help you retain the best people and increase the motivation and engagement levels across your organisation. This course provides you with the insights to develop a differentiated employer brand and the strategies to communicate it internally and externally.

People Power 2020

On Friday 18 September, you will be able to enjoy an expanded agenda at the People Power Conference with more sessions and new speakers as it moves online to adapt to the current environment.

People Power 2019 – 12 June

This 1-day People Power event at Newcastle Business School, Northumbria University on 12 June 2019 addresses a range of workforce development issues such as health & well-being, leadership & management, marketing & communications, apprenticeships and use of technology.