CIM

Positive sleep in the post-lockdown world

Join CIM for another great webinar in the Webinar Express Series on Thursday 13 August 2020. Millions of people suffered from insomnia before COVID19, and unfortunately, the pandemic has created a host of new challenges even for people who previously had no sleeping problems. Giles Watkins, author of ‘Positive Sleep’, explains why good quality sleep is so important for your health and productivity both personally and professionally. During the session he’ll draw on his previous challenges with insomnia and blend simple science with practical advice to help us learn how to sleep better and live better.

Driving consumer actions through brand interaction and experiences

Join CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020. As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections. 

Know your customer

Join CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.

Brand activation – March 31 – Cancelled

* This event has been cancelled.* Gerry Campbell, will explore how brands can ‘pull at the heart strings’ of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.

Perfectly irrational – March 11

Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy with CIM Scotland on 11 March.

CIM Marketing Excellence Awards 2020

The CIM Marketing Excellence Awards identify and celebrate outstanding marketing by organisations, teams and individuals. The awards recognise that high standards of quality and integrity are vital to the success of marketing, as well as rewarding the innovation delivered by marketers who are at the cutting-edge of their profession. Any organisation within the UK, regardless of size, sector or industry, as well as individuals, teams and agencies can enter the awards.

Are you ready for the CIM new term

Today is the official term start date for CIM Marketing Qualifications L3 to L7. Find out more about the different courses here: CIM Foundation Certificate in Marketing – Level 3 CIM Certificate in Professional Marketing – Level 4 CIM Diploma in Professional Marketing – Level 6 CIM Digital Diploma in Professional Marketing – Level 6 …

Are you ready for the CIM new term

Today is the official term start date for CIM Marketing Qualifications L3 to L7. Find out more about the different courses here: CIM Foundation Certificate in Marketing – Level 3 CIM Certificate in Professional Marketing – Level 4 CIM Diploma in Professional Marketing – Level 6 CIM Digital Diploma in Professional Marketing – Level 6 …