Driving consumer actions through brand interaction and experiences
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Join CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020.
As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.
In this talk, Gerry Campbell will explore how brands can 'pull at the heartstrings' of their customers and how technology plays a huge part in creating that emotive campaign.
Speaker: Gerry Campbell FCIM
Experienced Marketer, Client Relationship Builder and Business Developer working with advertising, branding, design, digital, marketing and PR Agencies throughout the UK. Working across a range of sectors including FMCG, Travel and Hospitality, b2b, sport, automotive, utilities and finance for both public and private sector clients.
The webinar is kindly hosted by CIM Scotland and will last approximately 40 minutes with a Q&A session after the presentation. If you would like to register and attend the webinar please do so by clicking here.
Information on how to join will then be sent closer to the date of the webinar.