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Perfectly irrational – March 11

The importance of psychological validity in market research and strategy

Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable takeaways, this talk should be of interest to brand managers, marketers, researchers and designers alike.

Wednesday 11th March, 2020
6:00 pm - 7:00 pm

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DoubleTree by Hilton Edinburgh City Centre, 34 Bread Street
Edinburgh, EH3 9AF United Kingdom
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T: 0131 221 5555