New product development in a virtual world

Join CIM for another great Webinar Express on Thursday 6 May 2021. We are living in truly unprecedented times, in which the lives of people and organisations are being truly disrupted. In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.

Expressing your personal brand at work

Join CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021. Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve? This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.

The science of storytelling

Join CIM for another great Webinar Express on Tuesday 13 April 2021. Transform your results and increase your influence through advanced business storytelling strategies. In this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients, team and stakeholders, so that you compel them to listen and dramatically increase your business results. 

Driving competitive advantage through sustainability

Join CIM for another great Webinar Express on Tuesday 30 March 2021. With sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.

In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.

Sharing Scotland’s Stories

Join CIM for another great Webinar Express on Tuesday 23 February 2021. With fierce international competition, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration, agility, and the ability to be bold. In this talk, Cat shares her experience working across national organisations to share Scotland’s stories with the world. Speaker:- Cat Leaver, Head of Brand at VisitScotland. Cat is a strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan – Scotland’s national digital skills academy – and an advisory board positions for City Nation Place.