Webinar

New product development in a virtual world

Join CIM for another great Webinar Express on Thursday 6 May 2021. We are living in truly unprecedented times, in which the lives of people and organisations are being truly disrupted. In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.

Expressing your personal brand at work

Join CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021. Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve? This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.

The science of storytelling

Join CIM for another great Webinar Express on Tuesday 13 April 2021. Transform your results and increase your influence through advanced business storytelling strategies. In this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients, team and stakeholders, so that you compel them to listen and dramatically increase your business results. 

Driving competitive advantage through sustainability

Join CIM for another great Webinar Express on Tuesday 30 March 2021. With sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.

In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.

5 reasons why you should look at your marketing differently

Behaviours and markets have shifted, making us step back to ensure our marketing reflects these changes. Veronica Swindale, MD of nesma, will be challenging you with five reasons why we should be looking differently at our marketing right now.

The darker side of nudging

Join CIM for another great webinar in the Webinar Express Series on Thursday 11 February 2021. The darker side of nudging – when the ends don’t justify the means… Charity and social marketers, behaviour change practitioners and social policy campaigners do good, well that’s their aim. Supported by clear objectives, detailed policies, defined behavioural outcomes and ethical codes of conduct, the choice of marketing techniques should be straightforward.

Leading through turnaround and transformation

Join CIM for another great webinar in the Webinar Express Series on Tuesday 26 January 2021. Few places illustrate the possibility of transformation in the most unpromising of circumstances as the Eden Project. The way a post-industrial landscape in the poorest part of the UK’s poorest county was turned into an iconic destination, educational charity and environmental inspiration shows what can be achieved working as a community and in harmony with nature. A worked out clay pit near St Austell in Cornwall is now a beacon of biodiversity and environmental optimism, welcoming over a million visitors a year, supporting thousands of jobs and inspiring successor projects around the world.

Demystifying and simplifying customer journey mapping

Join CIM for another great webinar in the Webinar Express Series on Wednesday 11 November 2020. The pandemic has caused, potentially permanent, changes to customer behaviour – mainly a shift from in-person to digital channels (McKinsey 2020). And in response, many organisations are ‘digitally transforming’ and quickly developing new digital products and services.

The UK food and drink market 2020 and beyond – where to now?

Join CIM for another great webinar in the Webinar Express Series on Thursday 10 December 2020. For all sorts of reasons, 2020 has been one of the most eventful years in food and drink retail. The pandemic led many consumers to take their first steps into online shopping, and retailers who were not prepared for the change struggled to keep up with massively increased demand.

Sustainability: Is it time for marketing to grow a conscience?

Join CIM for another great webinar in the Webinar Express Series on Thursday 19 November 2020. Covid-19 is dominating our health and well-being in 2020 and yet the need to consider the green planet agenda has never been so pressing. This webinar introduces a range of ideas and exercises to help anyone in marketing and business think through their approach and become a superhero for sustainability.