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CIM Level 6 – Strategic Marketing Module

Strategic Marketing Module Overview

The Strategic Marketing module look at how to take a strategic approach to marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. It outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans. It outlines how managing resources and employing monitoring and measurement techniques enables the achievement of strategic marketing objectives.

Topics Covered:

  • Analysing an organisation’s current and future external and internal environments
  • Analysing relevant information to recommend and inform strategic decision making
  • Develop a strategic marketing plan to realise organisational objectives
  • Manage resources to deliver a strategic marketing plan
  • Monitor, measure and adapt the marketing plan for continuous improvement

This module can be taken standalone as a bite-size course or studied as part of the CIM Level 6 Diploma in Professional Marketing  It will give you the ability to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession. Successful achievement of the CIM Certificate will allow progression onto the CIM Level 7 Marketing Leadership Programme 

Learning options:

We offer daytimes, evenings, face to face and blended learning approaches.

Other Level 6 Modules include:

Mastering Metrics
Driving Innovation (elective)
Digital Strategy (elective) - This is also the first module of the CIM Level 6 Diploma in Digital Marketing

Not sure if this is the right course for you?
Talk to us!

T: 07900 223721 E: hello@nesma.co.uk

Monday 11th September, 2017
6:00 pm - 8:30 pm

Event website


nesma Study Centre 19 Lansdowne Terrace
Gosforth, Newcastle upon Tyne NE31HP United Kingdom
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T: 07734 222 254