CIM Diploma in Professional Marketing

Course Overview

A course for marketers working at an operational, supervisory or managerial level who wish to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

This course is for the practising marketer, full of relevant, contemporary marketing content to equip you for the current global landscape. Successful completion of the Diploma will establish the knowledge, skills and understanding necessary to be able to perform at a management level and to carry out an essential and successful marketing role within the workplace.

The CIM Diploma in Professional Marketing – Level 6 will give you the ability to understand the wider role of marketing and how your practical skills can be applied to your career progression at strategic, operational and managerial levels.

Learning options:
We offer daytimes, evenings, face to face and blended learning approaches.

Not sure if this is the right course for you? Talk to us!

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Per module: £995 + VAT | £190 CIM assessment fee per module | £65 CIM membership fee

Course Level

Level 6 | BA (hons) degree | 9/10 SQA

Course Duration

3 modules over 9 months

Course Locations

Newcastle | Carlisle | Edinburgh | Glasgow

Next Start Date

Our next cohorts will start in January 2020.

Course Modules

Strategic Marketing

The Strategic Marketing module look at how to take a strategic approach to marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. It outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans. It outlines how managing resources and employing monitoring and measurement techniques enables the achievement of strategic marketing objectives.

Topics Covered:

  • Analysing an organisation’s current and future external and internal environments
  • Analysing relevant information to recommend and inform strategic decision making
  • Develop a strategic marketing plan to realise organisational objectives
  • Manage resources to deliver a strategic marketing plan
  • Monitor, measure and adapt the marketing plan for continuous improvement

Mastering Metrics

The Mastering Metrics module examines the importance of managing marketing data in effective marketing decision making. It presents the role of marketing metrics within the organisation and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities. It outlines the value of using appropriate data sources to enable effective marketing analysis, and of employing appropriate analytics tools and techniques to ensure effective marketing decision making.

Topics Covered:

  • The role of marketing metrics
  • The significance of different measurement techniques across a range of market contexts
  • Relevant measures of marketing performance
  • Applying marketing metrics to establish effectiveness of marketing activities
  • Sources of data for marketing analysis
  • Analytics tools and techniques for marketing insight and strategic decision making

Driving Innovation (elective)

The Driving Innovation module outlines the importance of how taking a visionary approach, and embedding innovation, can help organisations deal with the challenges of a fast-moving marketplace. It focuses on how an understanding of the relationship between marketing and entrepreneurship can enable organisations to deliver compelling marketing solutions. It presents the key factors in building and nurturing innovation throughout the organisation and within the marketing function. It provides an appreciation of the role of internal marketing in supporting a culture of innovation and in implementing change programmes.

Topics Covered:

  • The relationship between marketing and entrepreneurship
  • Implementing an entrepreneurial response to change and delivering marketing solutions
  • Key factors that facilitate and nurture innovation in organisations
  • Applying principles of innovation throughout the marketing function
  • The role of internal marketing
  • Implementation marketing-led organisational change

Digital Strategy (elective)

For many organisations digital marketing has evolved from a set of tactical actions into a significant element of strategy. This unit will provide you with an in-depth consideration of digital marketing capabilities that can be embedded within strategic marketing planning.

By the end of this module students should be able to:

Digital disruption

  • Understand the strategic implications of the disruptive digital environment
  • Generate relevant insights into key emerging themes within the digital marketing environment

Digital planning

  • Develop strategic recommendations in response to the need to acquire, convert and retain customers
  • Deliver an agile response to changing customer behaviours

Delivering success

  • Know how to manage and optimise key channels and content within a digitally enhanced strategic plan
  • Apply key digital measures to analyse social, sentiment, search and site behaviour

Assessment Method

Strategic Marketing – 3 month study period – A three hour examination of extended answer questions.

Mastering Metrics – 3 month study period – An assignment over three tasks, based on a given scenario and an organisation of your choice.

Driving Innovation – 3 month study period – An assignment over three tasks, based on a given scenario and an organisation of your choice.

Digital Strategy – 3 month study period – Submission of a three-part portfolio comprising research, plan and report.

Entry Requirements

  • a CIM Level 4 Certificate in Professional Marketing qualification
  • any relevant level 4 qualification
  • a Foundation Degree in Business with Marketing
  • Bachelors or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (120 credits in Bachelors degrees or 60 credits with Master’s degrees)
  • professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto level 6
  • Evidence of achieving an English language qualification within the last 2 years is also required if English is not the first language spoken.

Course Dates

Our next cohorts will start January 2020 in Newcastle, Carlisle, Edinburgh and Glasgow.

Please contact us for more information about upcoming dates

On your application please state whether you would prefer an evening or day time class

Programme also available to be studied via distance learning.