CIM Marketing Leadership Programme

Course Overview

Ideal for experienced marketers working at a strategic marketing or management level, looking to strengthen their leadership skills to turn business challenges and disruption into opportunities. Equivalent level to a Master’s degree.

To achieve the CIM Marketing Leadership Programme a pass in both mandatory modules plus one elective module is required. Each module can be achieved as an individual award.

Contemporary Challenges (Mandatory)
How to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.

Leading Change (Mandatory)
How you can manage an organisation’s assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation.

Consultancy (Elective)
How to assess the components of a sustainable and clearly defined consultancy proposition. As well as responding to business issues by facilitating changes within a client’s organisation.

Managing Business Growth (Elective)
An understanding of the customer dynamics relevant to the industry sector and be able to evaluate how organisational characteristics influence the market positioning of an organisation’s products or services.

All nesma tutors are industry practitioners.

This course leads to Chartered Marketers status with continued CPD.

Not sure if this is the right course for you? Talk to us!

T:07734 222 254 E: hello@nesma.co.uk

Please download the Level 7 Marketing Leadership and Planning brochure – HERE.

Cost

Per module: £1995 + VAT | CIM Assessment fees £290 | CIM membership fee £190 by direct debit

Course Level

Level 7 | Masters degree | 11 SQA

Course Duration

3 modules over 18 months

Course Locations

Please note we will now also be offering this course in the following locations, alongside Newcastle:

Glasgow from Collabor8te, 22 Montrose Street, Glasgow, G1 1RE

Carlisle from The Guild, 5 Abbey St, Carlisle CA3 8TX

Edinburgh from Jurys Inn Edinburgh, 43 Jeffrey Street, Edinburgh, EH1 1DH

Next Start Date

Modules for Level 7 are due to start week commencing February/ March 2020

Course Modules

Contemporary Challenges

Aims of the module

Senior level marketers need to be able to identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction. This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.

Module structure

Three units with two learning outcomes each. By the end of this module you should be able to:

Unit 1: Dynamic Marketing Environment 

  • Critically analyse the changing dynamics of an organisation’s environment
  • Determine key business drivers for organisational success

Unit 2: Develop Creative Thinking

  • Evaluate the relevance of emerging marketing challenges to the organisation’s future direction
  • Critically assess the contribution of the challenges to the value creation of an organisation

Unit 3: Create Insight, Vision and Direction

  • Demonstrate a clear understanding of how the organisation can develop a positive response to emerging challenges
  • Recommend resource-led innovative approaches to contemporary marketing challenges

Leading Change

Aims of the module

A key aspect of a senior marketer’s role is leading and managing change within an organisation. This module will enable you to meet the challenges of change by providing a platform for supporting future responses through harnessing organisational potential and sustainable innovation. In addition you will develop an understanding of how the organisation’s assets can be managed to build and sustain a clear market position to guide, support and implement market-led change within an organisation.

Module structure

Three units with two learning outcomes each. By the end of this module you should be able to:

Unit 1: Building the Case for Change

  • Develop critical understanding of how to harness organisational potential to generate and sustain value for all stakeholders
  • Use insight to develop sustainable innovation relevant to the direction and resources of the organisation

Unit 2: Creating a Change Culture

  • Appraise the role of brand equity and corporate reputation in directing and sustaining change within the organisation
  • Demonstrate how a customer-facing organisational structure and culture can support strategies to optimise corporate capability

Unit 3: Implementing Change

  • Recommend the use of contemporary practice in effectively leading, managing and influencing others to deliver organisational change
  • Appraise the process and environment required to implement, review and reflect on the effectiveness of organisational change

Consultancy

Aims of the module

Senior marketers often gain experience across different organisational types and sizes over the course of their career, giving them a detailed insight into a range of marketing-related issues and problems. This experience, within the heart of an organisation, can be developed into a consultancy role either within a large organisation linking in with key clients or as an independent consultant within a marketing specialism.

Module structure

By the end of this module you should be able to:

Unit 1: Building and Developing Client Relationships

  • Critically assess the components of a sustainable and clearly defined consultancy proposition
  • Develop the personal brand

Unit 2: Scoping the Potential Service

  • Critically assess the contributing factors to a client’s business issue
  • Evaluate how to facilitate change within the client’s organisation, in response to the client’s business issue

Unit 3: Delivering the Client Outcome

  • Critically appraise how to develop and implement the agreed solution
  • Design and implement systems, processes and procedures to embed the agreed solution

Managing Business Growth

Aims of the module

Growth is a key driver within any organisation and developing both a structured and creative approach to determining where potential or existing opportunities exist is an essential skill for senior marketing professionals. The size, type and form of the organisation can help or hinder this process so an in-depth knowledge of the complexities for the organisation and its context is critically important to facilitate decision making at the strategic level.

This module is designed to enable the marketer starting with a wider view of organisations to focus down onto a specific area – ideally, the one they work in or interact within their current role, -and to facilitate solutions which maximise strategic fit. This module can also be delivered in one of two ways, dependent on the learner profiles: Either specific to an organisational type e.g. B2B or SME organisations are plentiful across both the UK and International markets OR as a generic module.

Module structure

By the end of this module you should be able to:

Unit 1: Dynamics for Business Growth

  • Critically appraise the market dynamics and business drivers relevant to the organisation and the industry sector
  • Understand the customer dynamics relevant to the organisation and the industry sector

Unit 2: Determining Direction

  • Recommend how organisational competence can be developed to deliver future objectives
  • Critically evaluate how organisational characteristics influence the market positioning of the organisation’s products/services

Unit 3: Building Relationships

  • Critically assess which connected stakeholders are fundamental to the future success of the organisation
  • Demonstrate how to utilise strategic partnerships to leverage organisational success

Assessment Method

To achieve the CIM Marketing Leadership Programme, a pass in BOTH mandatory modules plus ONE elective module is required. Each module can be achieved as an award.

Contemporary Challenges Assessment: Assignment 

  • An assignment based on a given scenario relating to an organisation of your choice

Leading Change Assessment: Assignment 

  • An assignment based on a given scenario relating to an organisation of your choice.

Consultancy Assessment: Assignment

  • An assignment based on a given scenario relating to an organisation of your choice.

Managing Business Growth Assessment: Assignment 

  • An assignment based on a given scenario relating to an organisation of choice.

Entry Requirements

You’ll need to have a minimum of five years working at senior marketing management level to study the CIM Marketing Leadership Programme. A business or marketing Bachelor’s or Master’s degree (or equivalent qualification) will also enable entry.

Course Dates

New Level 7 inductions are commencing in Newcastle, Carlisle, Edinburgh and Glasgow February/March 2020!

Please email hello@nesma.co.uk if you are interested in studying the new CIM Level 7 qualification. This course is taught on a flexible learning basis and can be held at your offices.


Please note we will now also be offering this course in the following locations, alongside Newcastle:

Glasgow from Collabor8te, 22 Montrose Street, Glasgow, G1 1RE

Carlisle from The Guild, 5 Abbey St, Carlisle, CA3 8TX

Edinburgh from Jurys Inn Edinburgh, 43 Jeffrey Street, Edinburgh, EH1 1DH