CIM Marketing Leadership Programme

Course Overview

If you are an experienced marketer working at strategic or management level and want to take your career to the next level, the new CIM marketing leadership programme – Level 7  could be the right choice for you.

This programme has been developed to respond to both industry and individual needs within the marketing profession. Extensive global, employer-led research has been undertaken across a range of sectors and organisational sizes, to identify the skills and competencies required to fully develop a marketing professional into an advocate for leading change.

It will enable you to become integral in identifying the key influences – both external and internal – that are likely to become future drivers of an organisation. Draw on insight, apply strategic thinking and match them with organisational resources to support and deliver on business goals.

All nesma tutors are industry practitioners.

This course leads to Chartered Marketers status with continued CPD.

Not sure if this is the right course for you? Talk to us!

T:07734 222 254 E:

Please download the NEW Level 7 Marketing Leadership and Planning brochure – HERE.


Per module: £1995 + VAT | CIM Assessment fees £290 | CIM membership fee £190 by direct debit

Course Level

Level 7 | Masters degree | 11 SQA

Course Duration

3 modules over 18 months

Course Locations

Please note we will now also be offering this course in the following locations, alongside Newcastle:

Glasgow from Collabor8te, 22 Montrose Street, Glasgow, G1 1RE

Carlisle from The Guild, 5 Abbey St, Carlisle CA3 8TX

Edinburgh from Whitespace, Norloch House, 36 King's Stables Road, Edinburgh EH1 2EU

Next Start Date

Modules for Level 7 are starting in November/December/ January 2020

Course Modules

Contemporary Challenges

Part 1: Dynamic marketing environment

  • Critically analyse the changing dynamics of an organisation’s environment
  • Determine key business drivers for organisational success

Part 2: Develop creative thinking

  • Evaluate the relevance of emerging marketing challenges to the organisation’s future direction
  • Critically assess the contribution of the challenges to the value creation of an organisation

Part 3: Create insight, vision and direction

  •  Demonstrate a clear understanding of how the organisation can develop a positive response to emerging challenges
  • Recommend resource-led innovative approaches

Leading Change

Part 1: Building the case for change

  • Develop critical understanding of how to harness organisational potential to generate and sustain value for all stakeholders
  • Use insight to develop sustainable innovation relevant to the direction and resources of the organisation

Part 2: Creating a change culture

  • Demonstrate how a customer-facing organisational structure and culture can support strategies to optimise corporate capability
  • Appraise the role of brand equity and corporate reputation in directing and sustaining change within the organisation

Part 3: Implementing change

  • Recommend the use of contemporary practice in effectively leading, managing and influencing others to deliver organisational change
  • Appraise the process and environment required to implement, review and reflect on the effectiveness of organisational change

Consultancy (Elective)

Part 1: Building and developing client relationships

  • Critically assess the components of a sustainable and clearly defined consultancy proposition
  • Develop the personal brand

Part 2: Scoping the potential service

  • Critically assess the contributing factors to a client’s business issue
  • Evaluate how to facilitate change within the client’s organisation, in response to the client’s business issue

Part 3: Delivering the client outcome

  • Critically appraise how to develop and implement the agreed solution
  • Design and implement systems, processes and procedures to embed the agreed solution

Managing Business Growth (Elective)

Part 1: Dynamics for business growth

  • Critically appraise the market dynamics and business drivers relevant to the organisation and the industry sector
  • Understand the customer dynamics relevant to the organisation and the industry sector

Part 2: Determining direction

  • Recommend how organisational competence can be developed to deliver future objectives
  • Critically evaluate how organisational characteristics influence the market positioning of the organisation’s products/services

Part 3: Building relationships

  • Critically assess which connected stakeholders are fundamental to the future success of the organisation.
  • Demonstrate how to utilise strategic partnerships to leverage organisational success

Assessment Method

Assessments for all modules is an organisational based assignment.

Entry Requirements

To gain entry onto the module a mix of the following is required:

• Level 6 qualification held or Bachelor’s or Master’s degree
• Career progression evident – past, present and future
• Experience working at marketing management level
• Scope of current role is sufficient to allow engagement with
assessment tasks
• IELTS 6.5 and above

Course Dates

New Level 7 inductions are commencing in Newcastle, Carlisle, Edinburgh and Glasgow November 2019!

Please email if you are interested in studying the new CIM Level 7 qualification. This course is taught on a flexible learning basis and can be held at your offices.

Please note we will now also be offering this course in the following locations, alongside Newcastle:

Glasgow from Collabor8te, 22 Montrose Street, Glasgow, G1 1RE

Carlisle from The Guild, 5 Abbey St, Carlisle, CA3 8TX

Edinburgh from Whitespace, Norloch House, 36 King’s Stables Road, Edinburgh EH1 2EU