CIM Digital Diploma in Professional Marketing

Course Overview

The CIM Digital Diploma in Professional Marketing – Level 6 is aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects. The student will typically be operating in a wider marketing role and will be required to integrate digital solutions into the marketing plan. The qualification will develop both knowledge and the level of applied skills required.

The aim of the Digital Diploma in Professional Marketing – Level 6 is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. Successful completion of the CIM Level 6 Digital Diploma in Professional Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.

Learning options:
We offer daytime, evenings, face to face and blended learning approaches.

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Per module: £995 + VAT | £185 CIM assessment fee per module | £65 CIM membership fee

Course Level

Level 6 | (Honours Degree) | 9/10 SQA

Course Duration

3 modules over 9 months

Course Locations

Newcastle | Carlisle | Edinburgh | Glasgow

Next Start Date

All classes start week commencing the 9th September 2019, please contact us for more details

Course Modules

Digital Strategy

For many organisations digital marketing has evolved from a set of tactical actions into a significant element of strategy. This unit will provide you with an in-depth consideration of digital marketing capabilities that can be embedded within strategic marketing planning.

By the end of this module students should be able to:

Digital disruption

  • Understand the strategic implications of the disruptive digital environment
  • Generate relevant insights into key emerging themes within the digital marketing environment

Digital planning

  • Develop strategic recommendations in response to the need to acquire, convert and retain customers
  • Deliver an agile response to changing customer behaviours

Delivering success

  • Know how to manage and optimise key channels and content within a digitally enhanced strategic plan
  • Apply key digital measures to analyse social, sentiment, search and site behaviour

Driving Digital Experience 

Customer behaviour has dramatically changed with the digital revolution. This unit provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.

By the end of this module students should be able to:

Customer insights and innovation

  •  Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience

Digital metrics and analytics

  • Identify and assess digital metrics and analytics
  • Deliver methods for reporting digital performance indicators

The digital user experience

  • Illustrate the customer journey
  • Recommend how to improve the user experience

Mastering Digital Channels

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

By the end of this module candidates should be able to:

Channel strategy and compliance

  • Describe the strategic options for channel selection
  • Define requirements for legal compliance in digital campaigns

Managing digital channel implementation

  • Demonstrate effective management of digital channels in practice
  • Recommend methods for online community management

Channel conversion optimisation and growth

  • Illustrate how to improve conversion rates for digital channels
  • Appraise current and future channel developments.

Assessment Method

All modules are assessed via a work based assignment.

Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing
  • Any relevant Level 4 qualification • Foundation Degree in Business with Marketing
  • Bachelor’s or Master’s degree from a recognised university, with at least one-third credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
  • Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6

Course Dates

Classes starting week commencing the 9th September 2019 in all locations.

On your application please state whether you would prefer an evening or day time class

Programme also available to be studied via distance learning.