Strategy Vs Tactics

The PR Smith SOSTAC® model’s popularity is due to its simplicity, which makes it easy to understand and use once you have mastered it! Created by PR Smith for marketing and business planning, it’s the ideal tool whether you are looking at the overall strategy, developing a specific marketing or digital plan or working to improve individual tactics.

Additional CIM commendations

nesma has secured five new commendations from The Chartered Institute of Marketing for providing exceptional academic standards, that now brings us up to 71 in total.