Turn up the volume: Amplify culture and make a difference
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Jacobs is a global company with 55,000 employees in over 40 countries delivering solutions to create a more connected, sustainable world. It has transformed itself from a traditional engineering and design business into a high-value technology solutions business with deep capability in energy, intelligence, infrastructure, cybersecurity and space exploration. A vibrant brand and culture are playing an essential role in the transition putting marketing and communications front and centre of the journey to higher growth sectors.
Nigel’s Presentation will cover:
• The challenges of integrating new organisational acquisitions in a virtual world
• Jacob’s workplace values and culture and how the culture is being amplified
• The importance of inclusion and diversity, and the difference between the two
• How the marketing and communications teams introduced a new corporate brand positioning to signal the move to solutions and empower employees to tell their story
The session is suitable for anyone in a marketing, communications or business role who wants to learn about how brand, value and culture can help businesses pivot to new services and markets.
Marketing with purpose: Building trusted brand experiences
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM Our industry uses language when we speak about advertising to customers like targeting, reaching, influencing, and converting. Yet, as people, we would rather feel understood, heard, included, and welcomed. Marketing with purpose is a strategy that should be a part of how you evolve your business and customer engagement. It creates a more authentic and genuine brand that increases trust, love and loyalty.
Powering up your People Management – Managing Yourself
nesma Online , United KingdomThese practical workshops will provide you with three perspectives on managing others, sharing insights and practical tips that you will be able to apply straight away. Whether you are preparing for your first people management role or already grappling with the challenges of leadership then this series will help you to step back, reflect and reset.
Powering up your People Management – Harnessing Potential
nesma Online , United KingdomThese practical workshops will provide you with three perspectives on managing others, sharing insights and practical tips that you will be able to apply straight away. Whether you are preparing for your first people management role or already grappling with the challenges of leadership then this series will help you to step back, reflect and reset.
Powering up your People Management – Challenging Conversations
nesma Online , United KingdomThese practical workshops will provide you with three perspectives on managing others, sharing insights and practical tips that you will be able to apply straight away. Whether you are preparing for your first people management role or already grappling with the challenges of leadership then this series will help you to step back, reflect and reset.
From haha to aha: Insight, serendipity and humour – CIM Marketing Club
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.CIM Marketing Club. Anthony Tasgal will deliver a paean to serendipity, insight and wit in a world obsessed with rationality, KPIs, metrics and ‘tick-boxing’. He’ll cover 3 broad areas: Why so serious? The arithmocracy, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions. From haha to Aha: What can humour teach us about the identification and generation of insight. What do M. Night Shyamalan’s films, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is, but how it feels.
Carlisle Skills Fair
Carlisle College Victoria Place, Carlisle, Cumbria, United KingdomNow in its eighth year, the Carlisle Skills Fair is hosted by city MP John Stevenson and will take place on Thursday, January 27 from 2.30 pm to 6.30 pm at Carlisle College.
Using Google’s ‘Web Analytics’ tool to learn about your web traffic
nesma Online , United KingdomThis suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!
Maximising your on-page SEO strategy
nesma Online , United KingdomThis suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!
Using ‘HotJar’ to identify & assess key web traffic behaviour online
nesma Online , United KingdomThis suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!