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From haha to aha: Insight, serendipity and humour – CIM Marketing Club

What is the CIM Marketing Club?
The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.
Anthony Tasgal will deliver a paean to serendipity, insight and wit in a world obsessed with rationality, KPIs, metrics and ‘tick-boxing’.
He’ll cover 3 broad areas:
  • Why so serious? The arithmocracy, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions
  • From haha to Aha: What can humour teach us about the identification and generation of insight
  • What do M. Night Shyamalan’s films, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is, but how it feels
Speaker:- Anthony Tasgal (known as Tas)
Tas is a trainer, author, speaker, brand and comms strategist and lecturer. He is a Course Director for The Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong. He is also a long-term Ad Agency planner and still freelances with several agencies and clients including the Royal Albert Hall to tell their story for their 150th anniversary in 2021.
Tas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO. He is the author of the award-winning books The Storytelling Book, which has sold over 30,000 copies globally, The Inspiratorium, and in 2020 InCitations. His specialist topics include storytelling, behavioural economics and insightment, and as a lapsed classicist he also indulges in etymology and Homer.
The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.
This is the third of our CIM Marketing Club webinars planned for this academic year.
To register for this webinar please click here.
Wednesday 26th January, 2022
6:30 pm - 7:30 pm

Event website


This event is free

How to book

To register for this webinar please click here.

Additional Info


Virtual Training – This event is online after you register you will receive everything you need to join this event from the comfort of your own home. + Google Map