From haha to aha: Insight, serendipity and humour – CIM Marketing Club

He’ll cover 3 broad areas:

• Why so serious? The arithmocracy, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions
• From haha to Aha: What can humour teach us about the identification and generation of insight
• What do M. Night Shyamalan’s films, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is, but how it feels

Tas is a trainer, author, speaker, brand and comms strategist and lecturer. He is a Course Director for The Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College, and principal advisor for CIO Connect in Hong Kong. He is also a long-term Ad Agency planner and still freelances with several agencies and clients including the Royal Albert Hall to tell their story for their 150th anniversary in 2021.

Tas is a global speaker and regularly contributes on marketing and communications subjects to the James Max show on TalkRADIO. He is the author of the award-winning books The Storytelling Book, which has sold over 30,000 copies globally, The Inspiratorium, and in 2020 InCitations. His specialist topics include storytelling, behavioural economics and insightment, and as a lapsed classicist he also indulges in etymology and Homer.

The webinar will last about an hour and is inclusive of a live Q&A session after the presentation.

This is the third of our CIM Marketing Club webinars planned for this academic year.