Personal Brand Ecosystem
nesma Online , United KingdomPersonal branding is the means by which people remember YOU for – WHO you are; WHAT you stand for; and HOW you present yourself. This in turn impacts and defines how people feel about you – EMOTIVELY, VISUALLY and VIRTUALLY. These 3 insightful and actionable 90-minute workshops are designed to guide you through the process of developing your own personal brand. Each session will explore a different component to your personal brand aligned to your passion, values, experience, professional network and of course, skills and expertise.
North East Marketing Awards 2021
We’re very excited to announce that the North East Marketing Awards will be returning this December! It’s been an incredibly difficult couple of years and we can’t wait to be able to celebrate with you again. Although it’s been a challenging time, it’s also been a time of immense creativity, resourcefulness and determination and that’s what we want to show case at this year’s awards. Whether you’re a marketing agency, in-house marketing team, service provider or a public sector organisation we encourage nominations and attendance from all marketing teams and individuals. We’ll be following all government guidelines closely as they develop over the next few months while planning for a full face to face awards ceremony where you can get back to celebrating. Now, more than ever, it’s important that we come together to support each other and show case just how resilient and talented the marketing sector in the North East really is. We will be extending the relevant period for work for the 2021 awards from October 2019 to October 2021, celebrating 2 years of marketing expertise!
Turn up the volume: Amplify culture and make a difference
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Jacobs is a global company with 55,000 employees in over 40 countries delivering solutions to create a more connected, sustainable world. It has transformed itself from a traditional engineering and design business into a high-value technology solutions business with deep capability in energy, intelligence, infrastructure, cybersecurity and space exploration. A vibrant brand and culture are playing an essential role in the transition putting marketing and communications front and centre of the journey to higher growth sectors.
Nigel’s Presentation will cover:
• The challenges of integrating new organisational acquisitions in a virtual world
• Jacob’s workplace values and culture and how the culture is being amplified
• The importance of inclusion and diversity, and the difference between the two
• How the marketing and communications teams introduced a new corporate brand positioning to signal the move to solutions and empower employees to tell their story
The session is suitable for anyone in a marketing, communications or business role who wants to learn about how brand, value and culture can help businesses pivot to new services and markets.
Marketing with purpose: Building trusted brand experiences
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM Our industry uses language when we speak about advertising to customers like targeting, reaching, influencing, and converting. Yet, as people, we would rather feel understood, heard, included, and welcomed. Marketing with purpose is a strategy that should be a part of how you evolve your business and customer engagement. It creates a more authentic and genuine brand that increases trust, love and loyalty.
Powering up your People Management – Managing Yourself
nesma Online , United KingdomThese practical workshops will provide you with three perspectives on managing others, sharing insights and practical tips that you will be able to apply straight away. Whether you are preparing for your first people management role or already grappling with the challenges of leadership then this series will help you to step back, reflect and reset.
Powering up your People Management – Harnessing Potential
nesma Online , United KingdomThese practical workshops will provide you with three perspectives on managing others, sharing insights and practical tips that you will be able to apply straight away. Whether you are preparing for your first people management role or already grappling with the challenges of leadership then this series will help you to step back, reflect and reset.
Powering up your People Management – Challenging Conversations
nesma Online , United KingdomThese practical workshops will provide you with three perspectives on managing others, sharing insights and practical tips that you will be able to apply straight away. Whether you are preparing for your first people management role or already grappling with the challenges of leadership then this series will help you to step back, reflect and reset.
From haha to aha: Insight, serendipity and humour – CIM Marketing Club
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.CIM Marketing Club. Anthony Tasgal will deliver a paean to serendipity, insight and wit in a world obsessed with rationality, KPIs, metrics and ‘tick-boxing’. He’ll cover 3 broad areas: Why so serious? The arithmocracy, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions. From haha to Aha: What can humour teach us about the identification and generation of insight. What do M. Night Shyamalan’s films, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is, but how it feels.
Carlisle Skills Fair
Carlisle College Victoria Place, Carlisle, Cumbria, United KingdomNow in its eighth year, the Carlisle Skills Fair is hosted by city MP John Stevenson and will take place on Thursday, January 27 from 2.30 pm to 6.30 pm at Carlisle College.
Using Google’s ‘Web Analytics’ tool to learn about your web traffic
nesma Online , United KingdomThis suite of workshops is designed to provide you with the essential knowledge and practical skills to enable you to produce a well-rounded optimisation strategy for your website. This strategy won’t only encourage you to think about your website as an entity that can constantly be improved for the good of your business, but also for the good of your online customers. We’ll take a look at two tools to achieve this; one of which will provide us with solid quantitative data, the other with qualitative data to provide further insight to these stats. Together, we’ll use them to develop a holistic strategy to increase conversions online for your business!