Short Courses
Latest Trends in Digital Marketing – CIM Marketing Club Online
Online WebinarIn this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video as well the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest ‘digital marketing toolkit’ - a guide to the best free digital marketing tools.
How to use Email Marketing and Mailchimp
nesma Online , United KingdomEmail marketing is an important part of any marketing strategy and has the very best ROI. We will cover list building and segmentation, the different types of email campaign and what makes email successful. You will also learn how to use MailChimp email marketing software.
Work Smarter with Microsoft Teams
nesma Online , United KingdomThese courses will show you how to achieve more from MS office. You will learn how to increase productivity, improve communication, automate everyday tasks, streamline processes, enhance collaboration, increase quality and save time.
An Introduction to Facebook for Business
nesma Online , United KingdomThese practical workshops will show you how to bridge the gap from using Facebook personally to making the most out of it as a business! We’ll take a look at how the social media platform can provide you with a Business Page to communicate marketing messages and deliver key business information, as well as how to utilise Facebook’s free business tools to help you schedule content, manage private conversations, create adverts tailored to your target audience and develop a relationship with your online audience.
Campaign effectiveness and advertising research
nesma Online , United KingdomThese practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.
Optimising your Social Media copy
nesma Online , United KingdomThese practical workshops will provide you with the skills and knowledge you need to produce a streamlined and effective content creation process for your business’s online presence.
Introduction to Public Relations
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Writing a press release
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Selling in the story
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Realise the power of your brand’s Values
nesma Online , United KingdomThese workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.