Course Overview
By the end of this course, you will know how to build an outline marketing plan using PR Smith’s SOSTAC® planning framework. Be confident about knowing what needs to go into a plan and see how it all fits together with an emphasis on the foundation of any good plan – the Situation Analysis – including Customer Insights.
We are delivering this programme via one day online interactive workshop facilitated by our expert subject tutor Sali Midjek-Conway and each course is introduced by PR Smith himself.
The course includes PR Smith’s SOSTAC® manual to assist with you studies. Assessment is via a one-hour online multiple choice exam.
Successful delegates will receive a SOSTAC® Principles Digital Badge and Certificate.
This training programme will take you through the six-step process required to get better results from your planning process.
- Situation Analysis – Where are we now, and what’s going on around us?
- Objectives – What are we aiming to do in line with corporate goals and objectives?
- Strategy – How might we get there? Which options are open to us based on our research and market knowledge?
- Tactics – How might we deliver our strategy? What is the best marketing or communications mix for us to use?
- Action – How can these tactics be implemented to the best effect, bearing in mind the resources available?
- Control – What and when do we measure in line with our SMART objectives? How do we know that we are succeeding?
Unit 1
Aims of the module
Course and delegate introductions
Introduction to PR Smith’s SOSTAC® Planning Framework
Situation Analysis – Part 1
Module structure
- Customers Analysis
- Competitor Analysis
- Your Strengths and Weaknesses
- Company Analysis
Unit 2
Aims of the module
Situation Analysis – Part 2
Module structure
Exploring the macro and micro environments.
Competitor and industry analysis.
Unit 3
Aims of the module
Objectives & Strategy
Module structure
Mapping marketing objectives against corporate objectives.
Choosing the right strategy for products and markets to achieve business growth.
Unit 4
Aims of the module
Tactics, Actions & Control
Module structure
Choosing the right combination of marketing mix to achieve marketing objectives.
Scheduling messaging and media for targeted audiences.
Measuring success against objectives.
Assessment Method
1-hour multiple choice online choice (x 30 questions), open book (bring your notes and manual) online exam.
Entry Requirements
None – open to anyone (eg young/junior-level executives) but must be over the age of 18.
For more experienced or qualified delegates please see our more advanced SOSTAC® Certified Planner programme.
Course Dates
You can book your place now!
For more information, please email hello@nesma.co.uk.