Course Overview
SOSTAC® Certified planner
By the end of this course you will be confident about writing a great plan, be able to improve other plans, and develop your own strategy (the weakest part of most plans). Use PR Smith’s SOSTAC® logical structure to reduce risk, make better decisions and boost business results. Write the perfect plan. Become a SOSTAC® Certified Planner.
We are delivering this programme via a 2 day online interactive Masterclasses facilitated by our expert subject tutor Sali Midjek-Conway and each course is introduced by PR Smith himself.
The course includes the Advanced SOSTAC® manual to assist with your studies.
Assessment is via a 1-hour online multiple-choice exam.
Successful delegates will receive a SOSTAC® Certified Planner Digital Badge and Certificate.
This training programme will take you through the six-step process required to get better results from your planning process.
- Situation Analysis – Where are we now, and what’s going on around us?
- Objectives – What are we aiming to do in line with corporate goals and objectives?
- Strategy – How might we get there? Which options are open to us based on our research and market knowledge?
- Tactics – How might we deliver our strategy? What is the best marketing or communications mix for us to use?
- Action – How can these tactics be implemented to the best effect bearing in mind the resources available?
- Control – What and when do we measure in line with our SMART objectives? How do we know that we are succeeding?
Unit 1
Aims of the module
Course and delegate introductions
Introduction to PR Smith’s SOSTAC® Planning Framework
Situation Analysis & Objectives
Module structure
Situation analysis: Customer analysis; competitor analysis; company analysis: trend analysis.
Objectives: Mission; Vision; KPIs
Unit 2
Aims of the module
Strategy – Part 1
SOSTAC® provides an easy-to-follow structure making it effective to integrate into your marketing plan.
Module structure
Strategy: Types of strategy; Strategic matrices: Ansoff; Boston; GE market attractiveness; single product strategies; strategic error; Components of marketing strategy.
Unit 3
Aims of the module
Strategy – Part 2
SOSTAC® provides a simple structure to remember and explain to others to ensure maximum engagement.
Module structure
Sample strategy excerpts; Strategy template; questions your manager or board might ask you about your strategy.
Unit 4
Aims of the module
Tactics
Module structure
Choosing the right combination of marketing mix to achieve marketing objectives; Scheduling messaging and media for targeted audiences.
Unit 5
Aims of the module
Action & Control
+ Review/Summary + Exam Preparation
Module structure
Measuring success against objectives.
How to ensure excellent execution of the Tactics. Internal Marketing.
Client Support
Not sure if this course is right for you?
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Meet your tutors
Assessment Method
1-hour multiple choice online exam (x 30 questions) with case study the assessment is open book (bring your notes and manual)
Entry Requirements
Applicants must either be a SOSTAC® Associate (having passed the online assessment) or have at least 5 years of managerial experience.
Course Dates
This is taught as a 2-day masterclass running on 9 am – 4 pm / Wednesday 19 and 26 June | 9 am – 4 pm / Wednesday 25 September and 2 October | 9 am – 4 pm / 20 and 27 November | 9 am – 4 pm pm; for more information, please email hello@nesma.co.uk or book HERE now.
What our students say
Marketing Manager
Your Move - Chris Stonock
This was one of the most enjoyable and informative workshops I have attended. The atmosphere was relaxed and friendly which was really conducive to learning and Jo was able to focus specifically on my industry, which was really helpful. The learning materials that accompanied the course were informative and easy to understand. I am now armed with a wealth of ideas on how to produce effective content, target the right customers and make my organisation stand out from the crowd.
Meryl Bentham
Gardner Aerospace
nesma is a first-class study centre combining excellent facilities and knowledgeable, supportive tutors who really feel like partners through the learning process. Small, interactive groups promote valuable discussion between students - a great way to transfer theory into the real world.
Need help deciding which course is right for you?
Call us on: +44 (0) 7734 222 254 or email: hello@nesma.co.uk